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Profiting From the Housing Boom

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    Deborah Meyer on real estate clients

  • Duration 3:29
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The real estate recovery has given a big boost to the nation's homebuilders and -- holding group.

Was the best performing stock on the S&P 500 for all of last year the stock in a 188%.

During -- -- in -- vice president CMO.

Deborah what a year that -- he had in 2000 and while how are conditions.

Now are you seeing a pick -- an activity.

Or are things slowing down a -- for the month.

We think the trend line will continue shall -- we're seeing there's a lot of factors that are really positive indicators.

That there will be some continued strengthening -- got -- low levels of inventory.

You've got interest rates we'll see where they go.

The rental rates are still increasing so that's having some people make a lot of different choices about where -- they should run for -- home so.

We see a lot of -- signs that things are continuing but most important we're just staying really focused on that consumer and deliver and show them what they need.

And -- he has -- business -- glad you brought that because many people don't actually know about about it was a big revenue driver what's your from a for the company -- ask you about the buyers that you're seeing -- -- -- -- -- -- of those first time -- with what we saw back in 92.

Was when it was more expensive to rent that -- all own.

You all the sending at least twenty to 2325 year olds coming in -- buying homes are we saying that again is not happening.

I think we're getting ready to see that award -- placing of the last by gives a dramatic shift.

In the marketplace and with the generations and there's certainly a lot of pent up demand out there.

So we look at -- and we really look at what the Internet activity is where people are searching how many people are.

Calling on certain chatting with us to see how much interest is out there because.

People are doing a lot of research taken their time so we're that placing a lot more people -- their heads up.

You I would ask you about the different business -- you have did you got Dell -- which is more senior communities.

Other big got in Nevada Arizona for instance and you've also -- Centex and then the poll -- One -- saying the most activity right now of those three businesses.

I think we're -- the first.

Group to move is really does move up buyers the ones -- had experienced -- Understand about finance saying who have delayed.

Decisions to move up to their next larger home to accommodate their families that's the first group that's taking some action.

And I think we'll see our Dell -- are 55 plus active adults next they're the ones also a lot of experience that have been waiting for things to stabilize.

We distill a lot of great marketing efforts with them and we're seeing them get much more active online and really becoming interest and so we expect to see them start coming out in the year to come.

Look at a couple of market specific questions you know we had -- -- guest on from Texas.

That a few moments ago I was talking about the real estate at inventories incredibly low in the -- taxes I know that that is one of the bigger markets.

For you are you trying to bond -- land in Texas are you trying to expand war in that state because of the inventory situation there.

We're missing a lot of activity overall I'm in the past -- double digit increases in sales and all of our markets.

Houston was performing extremely well probably led they led the Texas markets overall so yes we're seeing a lot of activity.

On our side on all fronts and certainly.

Dealing with those current buyers who are there we're having a lot of fun -- that is the largest builder by market value in this nation and what a heck of -- year 2012 was Deborah thank you very much thanks for being here.

Thank you --

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