You're watching...
Girl Scouts Anna Maria Chavez on how the $790 million dollar cookie program teaches girls five essential life skills
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Eating at and even managing to go to the girl scout cookie trucks there having trucks across this city today selling Girl Scout -- -- -- It's national -- -- cooking day I just tweeted out a picture of me in Atlanta Leon Maria shot at this CEO of the the girl scouts of US of the USA joining us sunset with these lovely -- in front of -- -- -- and a good morning thank you so much for coming on I amazed to find out that the Girl Scouts are the world's largest girl led organization.
Absolutely so are cooking program is the largest on -- program for growth in the country -- 790.
Million dollars a year.
Which they reinvest back in the local communities so I'm in a roundup guess billion dollar a year business.
That's reinvested into local community got out that well what happens is a girl besides obviously become a Girl Scouts she joins.
And becomes part of -- troop.
And -- -- the goals she wants to sat for herself.
Then she starts -- Girl Scout Cookies to -- these great skills to sell cookies and to learn about business and then she decides what community service project that she wants to do -- she uses the revenue the girl scout cookie program to actually do her -- -- hit back she says she's identifying.
The issues that needed -- to athletes getting the business set up she's being up front person and selling Fella you know if the technology now right behind us if you do it technologically now capsule and you know its interest -- we do have cookie.
Trucks all over the city today selling cookies and I was just with a troop of girls selling Girl Scout Cookies.
And they the funds they -- today.
We'll go to a community service project their point to do in Kenya and Africa -- these girls and I are thinking about her look mean but globally and they're doing it through technology.
3.2.
3.2 million Girl Scouts absolutely.
And fifty million buyers fifty million buyers and so again.
They sell over 200 million dollars with a Girl Scout Cookies and excuse boxes boxes and boxes of cooking -- here.
Which again translates not only two dollars but again think about the number of volunteer hours accruals are also doing we look -- -- yeah it's a million.
Hours of volunteer time the year's -- Girl Scouts across the country reinvestment local communities.
So it's an amazing opportune want to thank everybody who on annual basis comes out and buys your girl scout cookie.
You know it's only once a year and it's only for limited time but we wanted to say you know -- cookies are more than just bite -- -- nice treat you re investing in the future.
It's true and they get to nice nice we talk about it on television time everybody supports the Girl Scouts -- iboxx.
The most popular actually that -- did -- -- -- I don't agree with that but it which one's your favorite this.
He has absolutely in some communities up so they're also most.
But little -- People don't really -- there actually to bakers that may Girl Scout Cookies so that's why you're seeing here today.
To two purple boxes one is the -- similar -- is -- -- the lights and other communities but the same recipe basically the same message that factory in Louisville, Kentucky axle factory.
And so these ones are produced by ABC bakers and Richmond Virginia absolutely.
And these ones are produced by little Ron -- some of the -- with -- of these boxes it is this -- make over essentially in quite some time since all right -- it is nine and they show that -- leadership positions on them so you're really trying to drive on the leadership think.
For bringing that up is this is the first time that we've redesigned the cookie package and the reason why is because we do.
Their fifty million people that are buying these cookies every year so we know that they're sitting in peoples' cupboards.
And they're looking at and we really wanted to represent the modern girl -- -- so -- noticed that its newly designed they're actual Girl Scouts living today that out on the -- -- And then just the back that actually now we're highlighting not only badges that girls can -- But the -- award the gold award is the highest award a girl -- concern.
In her girl scout career she can be eligible for college scholarships and it's really -- indication that she's really achieve great things and in her girls -- career.
How do you -- with -- national call people -- Great question well first of all this -- a -- -- -- fit everything in moderation box not.
Yeah I'm not -- -- that they freeze well.
And so we do you know it -- treatments only once a year.
In addition to that we are very focusing Girl Scouts.
But working holistic -- with girls so we have a huge healthy living initiative.
-- we teach girls about gain out in front of the TV going outside to run hike.
And of course.
Do the girl scout cookie revenue refund all of the girl scout camps across the country.
Which again allows girls to leave the insight to go outside to understand you know what it's like to.
Actually enjoy the environment but also to.
Protect -- environment shipment growth increased recently or had an average increase that you know it's pretty steady in 2012 we turned a hundred years old.
Girl scouting United States where hundred red hot if you aren't gonna be at 820.
Outfit.
-- but that -- great -- -- we also found out that we at 159.
Million living alumni in this country.
That means approximately one -- women in the United States wore the sash.
The -- -- -- her lifetime.
So what we're trying to do to expand membership is one to reach our 59 -- -- to come back to the movement to help other girls.
In addition we wanna recruit more girls participate.
We -- girls ages five through seventy.
And it's only twelve dollars -- year -- of it's -- great investment.
Right and we actually have -- now the girl and now where -- at.
I am region and why yeah that is the -- business is a serious business and they -- girlfriend isn't -- the wow that is so -- And -- -- -- decision to me and money to manage the big responsibility of people are casting.
You've got to watch every dollar and -- And -- Her.
We've been doing this is your girl scout -- is built on what works.
Better system.
We're learning to analyze their customer base.
Louis -- -- anything green -- new customers.
65% of our orders are from family and friends.
-- -- -- She's a Girl Scouts so she totally gets and -- her -- company now.
That's wonderful definitely a modern take on that -- highlight it and did you love the fact that -- were highlighting the spy business feels that they -- yes by selling girl scout cookie hence I wanted to ask you -- -- any indication that girls in the Girl Scouts.
When I graduate I hope that's -- were announced that they do entrepreneurial.
Activities and business leaders.
Absolutely we have what we have a girl scout research institute by people don't know that we do -- some research on used in this country.
What we found are two things first of all.
We found that girls and sell Girl Scout Cookies actually develop these core financial skills goal setting money management business ethics.
In addition to that we also study the girls that graduated and went on to school and actually doing.
Really well in school and we found out that 7% of women business owners in this country.
We're Girl Scouts -- absolutely.
That even better we did our first economic impact on -- standing here in the United States what we found was our alumni are -- -- -- Are outperforming on the line.
They're making more money per year -- to bringing more resource is back to their families they have a higher level of educational attainment they're volunteering mourn their community.
And actions -- happier with the choices they made in life so.
It's a win win it's a great program and again -- -- girls and every zip code in the country.
Wonderful I have to ask you get Salina controversy now we're at the un related Boy Scouts tore up America.
And whether to allow -- -- they ordinances.
Your thoughts well you know I think you for asking that question a lot of keep.
We'll think that Girl Scouts Boy Scouts -- the same organization actually work for separate.
Stand -- organizations we were founded in 1912 by wonderful lady by the name to a -- and -- And from the very beginning in 1912 we've been a very inclusive.
And they've first organization and so we're very proud that actually we do include.
A lot of people across the country and will continue to do so so there are gay.
Members and across got you know we don't you don't ask we got -- -- -- to speak about that but I will tell you we're focused on raising girl leaders.
And they -- it.
About how they become empathetic leaders in their community how their compassion and how their focus on helping other people.
So for us again were folks and ensure they get great opportunities to expand their horizons.
And really think about how they can make -- communities -- So there's no bank.
On your section eight.
And -- -- we are very includes an important thing and I I can't let you go without asking you what your favorite I didn't really gonna ask me back and she's gonna I don't know the answer but I know we're finding out the answer publicly for the first time in your hair and I'm very breaking news breaking news.
I'm not -- -- how -- through but I will tell you will.
My husband knows it is -- -- I -- yes absolutely.
All of it but I love all the other half to go out by -- girl scout cookie Girl Scout Cookies dot org you can find.
Where we are selling cookies across the country M try to see one of the trucks on city streets today I'm Maria Chavez the CEO of girl scouts of the US -- thank you so much for coming up.
