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Ram Truck Brand CEO Fred Diaz on the company’s line of trucks and outlook for sales.
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Everybody talks about the Detroit auto show and and and I -- more people visit the Chicago Auto Show than any other in the country the big -- just getting started we're getting a look at some of the big trucks that are.
Parents -- Cisco live to the show flow Jeff Flock is joined by -- truck brand CEO and president Jeff.
And I am in the back of the -- patrol master van just unveiled.
Not long ago here at the Chicago show and it's a it's a big step for -- And there's perhaps Fred no better barometer of this economy than vehicles like this one right -- absolutely correct this.
Definitely shows that the economy is on the mend.
Is a matter of fact when you see housing market starts the truck market along with the housing market they seem to follow the same same trend line and what we're seeing economically with housing starts.
Indicates that it's a great times if nobody screws up the economy -- -- good.
That's correct this is also guys still latest marriage horse I should say -- -- spawn of the marriage between Chrysler and Fiat tell me why these are on.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- And they've been redesigned to -- -- -- to fit the North American market with the stiffer suspension.
And a few other things like GPS in in Wi-Fi technology.
To fit with the needs are for the American buyer today all the slick stuff you've got a big one here you've also got a smaller when you know this is gonna compete with.
With Ford's version of this right as well as the -- that's correct the Ford has a transit version and of course.
Timer has a trans excuse me a springer version.
And used to sell ironic -- is our this is our version and something important to know.
Is that this -- -- which is -- -- pro -- dominates in the European market with over four and a half million sold.
And this is already the third generation of this do cattle product.
So we feel very confident we have a winner before we get away I -- jump off the stage here Fred solemnly down if you would because we just had the unveil of the Toyota Tundra.
Which is a competitor of -- truck of the year this is your ram truck of the year rights and as.
That is our ram truck of the year were very honored -- ready for the competition we're ready for the competition we think we've done a lot to this struck we've got truck of Texas under our belt.
We've got the motor trend truck of the year -- of course.
The North American truck of the year.
So those of the biggest -- most prestigious awards and we're very honored and humbled by that outside and they got this before the -- box I still -- the ram box that's my favorite thing if you come back here -- -- back this way to general quick.
This I -- -- the only ones of all the F 150s -- the the GM season Silverado is the only one has old box.
-- in the what do you call -- and they're fantastic and you you can put just about -- and they hear you any beverage of your choice you can fit a full set of golf clubs in there.
I was hunt and a couple of weeks ago you can -- rifles you can fit fishing -- how things that your mind can imagine including your cold frosty beverage of choice.
Propriety -- on those who.
Not a -- -- something he can't be that.
-- -- -- -- -- -- -- -- -- -- -- -- Yeah.
Hewlett yeah.
You.
That's a good country but you music Elizabeth span diligent glad they've -- a big fan of chocolate -- -- -- doesn't melt and Arab stuff about things that you know thank you very much.
