Has Big Tobacco Met Its Match With E-Cigarettes?

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About business it's just kind of -- sticking still the cigarette industry hasn't had a real product innovation in nearly seventy years but.

One company says were not part of the cigarette industry we're gonna change that industry it with our product and even believes that big tobacco.

Has met its match and joy is the electronic cigarette maker I am open one right here.

Says it's.

But without the tobacco smoke or the over joining me now -- CEO and president.

-- -- I would like to point out you are not a smoker that's correct your brother -- filed some patents is not a smoker.

But here it is looks exactly what the cigarette these.

Are pretty amazing let's talk about this and and you're gonna show it because see that -- it glows.

It's sure so.

Here it is -- that's the top packaging and looks like smoke looks like -- -- the smoke I'm seeing coming out of the amount it's just water vapor that that comes out of the product after use it but no tobacco no combustion which is of course -- -- cigarette there is just for people who don't understand that there is nicotine in here yes there is and that's what smokers credit.

So we have the nicotine but without the -- without the smoke.

You can't smell any smoke right now and obviously just said the smokers what they want without some things that they don't what do they want they want that feeling of.

Opening -- say for example the box that feels like you're opening something not holding what looks like a cigarette the glowing tip the thing with the map because that's the -- out there.

There are other opportunities for smoking cessation but is this a smoking cessation to you we don't market this is a smoking cessation tool and if it was just about nicotine then everybody would be using -- rather nicoderm on the batches of the -- -- it's clearly more than just.

Nicotine it's about the ritual it's about the hand to mouth experiences.

The smokers they they like to smoke.

Look on the screen one billion estimated sales in what just a couple years ago wasn't even a business sector.

That these things are about a seven dollars 99 cents they last as long as two packs of cigarettes.

It depending on usage because you know people smoke at different levels even to pack -- day smokers.

Smoke difference in terms of how do dragged -- kicking -- how how long are smoking for.

And people are using our product differently too because they can keep it in their hands it doesn't -- their fingers you know when they went and.

And we don't fall asleep and set the house on -- -- enter your bedspread and see how many fires tonight covering local news about that.

At look at that you've gotten the attention certainly a big tobacco because.

Lorillard but your competitor blue.

There's word that Altria Group wants very much feel Philip -- to be a part of this argue expecting at some point to be either taken over or to what acquire other names.

Well that's not something that we're for seeing right now we're keeping focused on our our mission which is obsolete cigarettes and -- a bold audacious goal.

But it's something that we're very focused on and we say obsolete because we think ourselves a technology company.

Credit by which would be remiss if I didn't ask you argue in a way.

Hey I'm worried about I know you would never market to little kids are anything but kits would look at this -- they ought to look cool with a cigarette.

And they are we creating a whole new group of people who will eventually because there is nicotine in this.

-- need different types of health care the cost money.

Also in terms of the first question were the only electronic cigarette company to join the we card program so that's the national program.

To make sure that there's age verification at retail if we sell our products and non self service displays to make sure that anyone who isn't a terrific can't just reach over and -- said.

-- -- very serious about age verification support all laws that would ban the sale what try cigarettes to minors and were only interest in an -- committed smokers.

And in terms of you know because we're only focus on -- committed smokers were were only -- we're only focused on people who -- already getting nicotine they're just getting in a different way.

No smoke for secondhand smoke there are some benefits I think people really CME's as we watch it closely.

Will be following your company which is called and -- with a capital -- -- thank you very much my pleasure thank you doesn't even smoke that actually that I have to worry about secondhand I thought let's gracious secondhand paper.

Uninteresting stuff all right thank you his -- --

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Has Big Tobacco Met Its Match With E-Cigarettes?

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