Advertisers Interested in Building Presence on Flipboard
Flipboard CEO Mike McCue on the company’s growth in advertising revenue.
- Duration 6:58
- Date Feb 7, 2013
Flipboard CEO Mike McCue on the company’s growth in advertising revenue.
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For three dollars here's one Silicon Valley power house though that was actually inspired.
By Apple's innovation in -- -- co-founder was the senior iPhone engineer.
We introduced you to them two years ago during my three days in the valley coverage and oh how they have grown flip -- -- the digital social magazine that.
Aggregates all your favorite web links in one place.
Is growing exponentially.
Advertisers are willing to spend big bucks to be part of this high end brands like Neiman Marcus and Lexus.
Using -- board because the ads are custom and absolutely.
Stunning and now they've just released their android tablet -- Got -- in my -- like we care we love watching it grow over -- -- he's the co-founder and CEO.
Mike I'm looking at this right now and again.
This is with an -- -- but I've got.
The android here with my.
Phone which is.
Of course Samsung.
And you look at all of this and you see how beautifully it is adopting to the android tell me how the adoption is as far as user numbers are concerned right now.
Well it's great to see you again -- -- and you know we have been growing at an incredible rate we've been adding more than one users second.
To -- board that's been accelerating.
We have well over twenty million people who are using -- board.
-- yet side it's one of those things that people use every single -- and he's in the morning.
Over coffee these that night for the good -- bad to catch up on things.
And now on the phones -- use a kind of you know all throughout the day when they're standing in line waiting for coffee -- get caught up across what's happening on the social networks -- what's happening in the world.
So it has been just a fantastic thing to be a part of.
Well because we're journalists here we're thrilled that you're getting people to read journalists articles now and of course.
One of the things I learned in Davos is that not everybody uses and I found especially internationally many people are going with the android.
You threw out well low for twenty million the last we spoke to you in September I believe it was you had gone from two million the year before.
To twenty million users unbelievable growth there but can you give me -- -- more clarity on what you mean by well over twenty million.
I would love to actually I think I'd probably announce some new numbers.
In conjunction with the new release that we're working on.
By you know we're we're we're keeping growing very very fast.
You know like I said well over a new user every second.
And got so you know -- you can imagine what those numbers are now well.
Everybody can start doing the math because September that September it was -- twenty million so there you are one per second.
You've got some big names that are for our funding and then helping you grow Kleiner Perkins you've got Caulfield buyer Jack Dorsey of course of square -- Twitter.
Up at some point these guys love to see -- They -- see their money come back and and I'm not saying IPO right now but it you know.
-- part of the big picture especially when you start to see a lot of competitors come in and now FaceBook wants to do the article similar to v.s that basically ripping your idea.
Well you know there is there's a lot to do with -- Making sure that great contents on the way -- Starts to integrate more with social.
And starts to integrate more with mobile.
And dot FaceBook is thinking about that as relates to social -- other companies thinking about that strictly from a mobile point of view.
It's actually at the intersection of both these things we actually take -- partner very closely with FaceBook.
And Twitter and -- to Graham and a number of other social networks Google+ for example.
We pull -- that content to gather round I into one beautiful personalized magazine -- helping make that work incredibly well on a mobile device is why I and it's combination.
I would say but at some point and and we saw -- to -- doing this where they'd be health shot out and pushed out Twitter.
And that angered a lot of people who knows if FaceBook -- says it weakened to what purports to -- make some money off -- in your ad base.
First of all the ads are absolutely stunning gorgeous and their customized so you've got companies like Levis Vanity Fair.
Paying up to a million dollars for some of these beautiful.
-- That's that's revenue I know what -- -- -- FaceBook wants in on.
Well you know I think that we were part of a very large market.
If you take a look at the -- industry only about ten to 15% of all ad dollars are spent on line today.
So there's going to be a huge transformation as the as hundreds and hundreds of billions of dollars of advertising revenue makes its way over to the online world and that's a big opportunity that many companies can participate -- Only -- that.
MI correct because the first time -- -- you were having some ads that did cost up to a million bucks and is it going higher at this point.
But we absolutely think we you know we're building a -- a broader and broader audience and advertisers are interested in building -- presence on -- board.
That then they can promote to that audience and drive traffic to back to that to what they're building up support.
Either a little -- magazines and so I say yes absolutely we have advertisers their -- paying well over a million dollars to do that.
And not and they acceleration and that is is increasing.
Right now we know it's very important to point out that what we do is we partner very closely with the publishers.
To basically help them subsidized really great contest where he we want to create an environment that.
Fosters the creation and subsidizes that great -- -- and you be great advertising to do that.
On the kind of advertising that you see invoke the kind of advertising that you actually enjoy looking at them and that -- really beautiful -- and so that's what we're trying to do and we have now generated you know millions of dollars for our -- various publishing partners.
And and it's just a real win win situation.
I want to let people know that you are in the proverbial garage in in Palo Alto I've been there as you know what's -- -- that I was there.
As you walk in there's a little sign that says clipboard population will back then it was 57 to 57 employees right.
What are you rat out I had to change that sign.
So we did we do have to amend the sign we are down 77 employees.
I doubt we've just hired some some great -- folks introduces -- team on Monday we hired.
Guy named Eric -- who is that founding CTO and head of engineering at Hulu.
He's now come on as our head of engineering.
No the guy named Eugene Wei who will come on to run our product efforts are -- -- aren't at Hulu and Amazon and we're we're incredibly site.
It's wonderful to see you and -- have watched you grow from two years ago we knew -- when -- we need guys land to.
-- -- It -- it's great to have you be such a fan of -- board and it's great I hope you come back to it to visit us in the garage again.
Will Hayworth fan of any great business story Mike McHugh is clipboard co-founder and CEO and hope to -- back at the Palo Alto garage for watching thanks Mike.
Tell -- -- -- -- thank you his wife she runs PR -- well we'll do closing.