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Jeep CEO Mike Manley on the company’s Super Bowl commercial and the outlook for sales.
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The Chicago -- shows kicking off this week -- new cars and features expected from the auto industry.
Jeff Flock is there are any indoor track testing -- a Jeep.
With the company's president and CEO Mike -- We could talk Mike Manley and to jumping in the back of a Jeep Wrangler and these torture tracks which have become famous at auto shows.
This is quite a ride which you've been on -- -- items.
Absolutely I mean 20% of phenomenal three is stupid idea that's -- -- and win win that it doesn't -- wanna take you right to the -- because that's what a lot of people are talking about the Super Bowl -- First you got Eminem and you got Clint Eastwood then you got Oprah I don't know what you gonna do next year as -- Babs program here.
This is gonna help you sell cheap style.
Let me enough for us it was a an opportunity really to go back to our heritage with the military -- and really ticket back and I think.
That's what we've done influence of food we're trying to sell -- she were trying to -- back.
No oil is -- -- subjects but I think is a special time when the troops come back -- so it was a great opportunities that sent -- of the brand just a bit distort the guys I want to take you to your goals because you have big goals achieved.
-- you have all time record sales over 700000 she is correct.
-- wears a gold go -- forward.
Yet we did well sells record last year we'd like to get so -- -- 800000 by 2000 quilting.
A lot of people want to know enough of two things one you've got coming up -- the New York show your gonna it introduce.
Unveiled a replacement to the what is the liberty.
There -- limits -- replace solution.
And you've said that name is gonna either be -- liberty or Cherokee.
That's right yet we have them very strong name record recognition to buy side and you had a great great opportunity on live television today to tell -- which the name them analysis April virginity dominant computing give it me again -- New York.
There well there you -- Mike Manley but -- before we get away here also got to ask you.
You were tasked with selling G around the world.
How are you gonna accomplish this you have taken this far they're already as we go pretty much -- 35 degree angle here how we going to take Jeep sales up like work.
-- taking it.
Here right now with a great thing his brand recognition is so I'm really on also let everybody knows what Jeep is around the world so because some great products.
There's the auto show up their as the oldest shown we are some great product with strengthening our distribution channels and the combination of those things.
I'm I think in the continue to see sales rise around the world -- -- this is -- Probably biggest goal everyone has tried to do this sell jeeps around the world this is an iconic brand nobody has been able to pull this off yet.
But that is what they're about the business -- right now this has been quite a rawhide.
In the back event go you go ahead you can -- is down.
I'm sure we'll sure hear.
It.
Yeah absolutely very -- on teachings myself really an iconic brand Jeff Flock thanks so much.
