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Toyota Unveils New Tundra at Chicago Auto Show

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    Toyota Motors Sales Senior V.P. Bob Carter on the sales outlook for the Tundra.

  • Duration 3:33
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The Chicago Auto Show kicking into high gear -- taking new cars and features are being unveiled a included a brand new Toyota Tundra.

Jeff Flock wow that's in the 1 PM hour with his G -- -- and that -- -- you have with us from Toyota.

I've got wolf first of all get the ram truck I've got the Ford F 150 trucks there this is all about trucks was -- the show.

More trucks and anywhere else take a look at the sales though.

In January if you look at truck sales as I run may -- should take a look at those pictures.

-- truck sales in January show the dominance of the Ford F.

F series.

But -- tundra the tundra was really at the bottom and take a look this is the tundra here that.

Actually -- to space shuttle famously through the streets of LA.

And remember that they are now they've got a new tundra which -- And I have been wrong all the way because if you want to show all -- -- she got to come run and -- -- -- over here Bob.

It speaks about Iran's program that's -- -- car.

-- -- -- We made it.

-- -- half Carter great to see this in view of our.

You're -- -- this truck over.

I -- this -- brand new 2014 tundra.

Then it we're gonna well put in the production this summer and it's going to be introduced letters later on this fall recent I'm out of breath as the wanted to show -- -- truck of the year that ram.

The F series this is all your competition yeah -- you're ready.

-- -- -- All new truck for -- fourteen.

We think it's gonna all new body on -- that we we call the chiseled exterior.

Actually increased the size of the of the X you're just giving them more.

Equities have the appearance that -- the capability the truck and now these are huge profit centers for you guys and I looked like speed -- the January sales we look at the stocks.

You don't sell that many of these but they make a lot of -- Well you we do visit the truck market was really affected -- -- the the downturn in the economy and it's coming back there was almost one point.

Six million pickup trucks sold last year.

And we all see more growth coming.

Over the next -- that's my last question do you do you feel good about what you see in the economy because this is no better barometer than trucks like this no better barometer of the -- Good doesn't doesn't describe -- we feel great about where the industry is and I think what you're seeing.

Is the auto industry is turning out to be the bright spot in the economy were sort of leading the way so we're very confident -- more we're going.

-- you sound confident about the future was he sounds confident about the future.

-- can -- ask -- if but if his trucks are also bought by a lot of contractors which is how say for example before it is pushing their new.

-- -- truck that they would like to get out of the market.

That's a great point.

Percentage of buyers that are contractors that are small business guys these trucks as opposed to you know consumers -- just want -- ride around.

Well recently for us it's been about 40% of the buyers have been buying the tundra full work.

And then a large percentage of buying for personal use.

The general contractor.

That that just needs a truck did that for the for his work.

It's not using it to -- materials we're seeing a change though is the real -- market.

In the commercial markets -- to come back that work I need the payload I need the towing that buyers coming back.

-- appreciated thank you thank you very much good luck with the new truck or demand.

I've got my breath back there's a heck of a -- -- that thing and he -- great job I noticed filibuster but better next year.

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