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Dodge CEO on New Car, Financing

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  • Description

    Dodge CEO Reid Bigland on the Dodge Dart and making financing available to consumers.

  • Duration 3:07
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Using performance and have anyway the nation's largest and the longest running auto show is kicking off today out in Chicago and dodge is bringing in the Mossad Jeff Flock is standing by the company C president.

-- We have got focus this that he a year on Chrysler because -- on -- run you know Chrysler and all their products -- that is by the way the viper.

That is a hand built sports car -- people even know the Chrysler makes that a hand built sports car 640 horsepower -- just got truck of the year they've got a big unveil later but this hour we wanna focus on dodged.

And I've got.

The man who runs dodge -- big -- here with.

-- introducing a new challenger that's up.

Powerful vehicle -- challenger red line -- one inch wheels in the classic challenger look you guys are on a roll -- yours your Super Bowl commercials were big.

You know you had a great year.

This by the way powerful car did you not see that news about the gas prices going up that we did go to solvable building cars that consumers want to -- still there's a lot of consumers who wanna buy cars.

That have a little personality to them there you go very good and speak and which -- -- around here as -- -- the role what's going on you guys are getting whipped.

Real hard by your boss -- of Marchionne everybody's working real hard.

This Dodge Dart he said was a little bit of -- disappointment even though last month you had a record sales month.

Last month was our all time high since we launched a car over 7000 darts were sold and talk about a counter -- with challenger.

Because one of the great things about the dart is 41 miles per gallon.

And the -- is still very much ramping up and continues to receive awards it's picked up 27 -- so far.

Tell me this yesterday use signed -- deal.

To create Chrysler capital you'll have your own won't you don't make your own loans now how big -- deal was statue in terms of sparking -- Bullets it's important to have a competitive finance company in your in your corner and we've had a great relationship with ally financial.

And which were -- that relationship will continue throughout April 30.

And then have a new relationship with us Santander there subtle form Chrysler capital going to -- you control for do you make loans to.

Very much so and obviously in purchasing an automobile -- 9% of them require financing and having a competitive finance sources critically important obviously the company had its own competitive finance before and that didn't go well.

What is still at this time stop you from making loans to people probably should now.

Well I think this time were able to leverage the balance sheet of really are a world class banking institution with a first rate credit rating.

And by doing that we will be able to offer financing to consumers.

That is not only category worried.

But also make it available to a lot of people who were.

Have had a difficult time over the past couple of years in getting along -- point a tell you a guy says the auto industry has really led the recovery.

I think no one perhaps more than Chrysler will be today with that -- brand chiefs of not only dodge.

But the Chrysler brand as well as the ram brand and the -- brand so.

Exclusively today on the Fox Business Network you'll get everything you need to know about crisis.

Our Jeff looking forward to throughout the -- -- stuff out of Jeff Flock at the auto show in Chicago thank you Jeff Connor.

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