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Business Without Barnes & Noble

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  • Description

    'Finest Hours' author Casey Sherman on how to market books.

  • Duration 3:25
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Good e-book revolution continues to batter Barnes & Noble -- flu shot 13 of its stores in the next decade if not sooner that's bad news for riders -- you store appearances and book signings.

To stoke their sales Casey Sherman is an award winning journalist and it -- the finest hour is just -- spread did -- movie and -- a new book coming out which makes journalists everywhere are jealous of him thanks for being with -- -- but how important -- book signings and he's in store appearances TU five years ago and how many you do now vs then.

Right the book signings are incredibly important that spike.

I'll pop star who goes out on tour.

Two well endorse their new album that's so much the same in the book writing community allows it allows -- -- writers to get that one on one engagement.

With the readers at stores sign their books -- promote their -- works within.

The did the book -- community now this is a right cross across the -- but it's certainly not a death blow to writers.

For finest hours for example I went on a book -- that had thirty -- book store visits.

My next book animal which comes out in April I've probably got about half that scheduled right now.

I -- and let's get cut -- to talk about going on booked for.

One answer has ban -- authors to join together and go on tours -- -- a -- I got a touring comedy -- you've done this and has it been.

Authors who do the stuff you do which is frankly very ill mentally.

Both nonfiction I think maybe -- almost about nothing but very manly stuff or.

Well you know -- you try to create a.

Themed program I created a show two years ago called masters of suspense and I brought in fellow true crime author is.

And we've been touring at large job.

-- theatre venues for the last two years literally performing our works and our investigations on stage before an audience -- that allows that.

One on one engagement.

With the readers and it allows us to grow our our brands -- -- get people interested not work.

While that audience must be brimming with horn rimmed glasses -- patches on the elbows -- you say I brought in on -- so you away for a book publisher to do this for you.

You did this and also you talk about social networking tell -- what your FaceBook page and those efforts.

That's right I mean when you write a book you really have to take -- your Hemingway -- And put on your PT Barnum had and it's really up to the author.

Themselves to get out there and market these books aggressively and that's what I did -- that.

Would masters of suspense which was decoration in my own.

And it's been very successful.

Are you know we've gone through the social you know the digital.

Stage in in an age as I said isn't as bad detriment to writers but we've learned to adapt to it and one thing.

That -- a lot of writers are doing right now is obviously taking advantage of social media.

Creating FaceBook pages creating Twitter handles.

Building and developing their own.

Mom's story narratives -- -- for the book to put right onto YouTube so.

It's all -- growing your audience organically.

When you don't have those kind of venues to lean on anymore we saw borders.

Go out of business a few years ago we hope that -- Barnes & Noble isn't doing the same thing but we have to prepare right the futures that we -- all right you know I love this is your circle the wave instead occurs and let our light a candle whatever that thing as -- -- right exactly thanks for being less good job Casey Sherman.

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