You're watching...
Gary Mullaney of Gardiner's Furniture on the company's free furniture giveaway that led the company to lose $600,000.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
How much did you lose on the Super Bowl.
We got a guy who lost 600000.
Dollars up furniture store in Baltimore made customers are Super Bowl offer they couldn't refuse.
Could go over returned for a touchdown all of their furniture.
-- -- -- -- the president -- furniture and this brave man joins us now from Baltimore thanks for being with us Gary.
So tell us about this this 600000 dollars.
That 445.
Customers bought at your store over Super Bowl weekend you're not gonna respond -- their money.
Do you guys always do 600000 in a single weekend or did that -- that promise drive up sales.
Well we spend we spend a lot of money fifty weeks of the year advertising.
To get people into our store and when we get into the Super Bowl hunt and Baltimore's are really sports oriented town.
And this year it's I think the fifth or sixth year in a row that the ravens were in the the finals and and lo and behold they made in the Super Bowl.
We run this promotion three times -- last three years.
But it didn't have as much meaning because we didn't have a hometown team involved I -- and the week before when the -- prefer we finally knew they were gonna be that team.
But we changed the that we change the DO little bit so that instead of just being.
The first kick off run back for a touchdown and all of your all of your furniture being -- We change the deal so that the hometown team ravens.
If either in the first half -- the second half if they received the ball.
And we get a touchdown.
Everybody who bought their furniture Thursday Friday Saturday and Sunday gets it for free.
You -- you -- it doubled up on your bat and it kind of lost now luckily insurance covers the vast majority this hit I guess what your deductible what's it gonna cost your store out of pocket.
Move a lot but one of the good news is.
-- that that town one everybody in the hometown of Baltimore right now is downtown celebrating -- -- in her room here by myself even the cameraman left him and went downtown so.
-- it's it's kind of depressing I tell you.
This has been a really good thing for our store and the best part of it was the customers that one are just absolutely besides themselves.
All day yesterday we had people -- leading great publicity of the happy customers.
I was just a really feel good thing after the whole town and they have to win the Super Bowl this is this was that that -- -- -- -- finish it off -- Right right by the we have a live shot on right now of that that stadium just packed with with -- fans celebrating the -- victory there in Baltimore.
I guess last question Gary would you do it again if the rate is and it's a -- next are you gonna do it again.
I think -- -- half to the -- I heard were over a hundred to one.
And let's hope that the ravens win again next year -- in the same opportunity that would be the best possible scenario so it's been good for us it's good for the -- all right won't happen here helping you get -- halo effect on that 600 K giveaway sir.
Thanks very much -- let me.
The picture.
