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Changing the Way People Light Up

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    LOGIC Technology CEO Eli Alelov on the growing popularity of electronic cigarettes.

  • Duration 5:02
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Just out.

Now -- the business of and companies that make them say this eliminates costs -- that already a regular cigarettes joining us now is -- a -- off he's market.

-- Chief Executive Officer he makes these.

-- -- this is -- of the account a breakthrough products I've seen a lot of advertising for about a series of rapid fire questions -- because obvious -- familiar with what you've got via.

-- -- -- -- -- Well four slogan went into everybody thinks so much for having us here.

This -- -- can be used in public since the bands in the areas isn't illegal if -- and if I walk out of here and walk into my office for example in New York City using illegal.

In New York City not in the in the workplace at this point it's illegal so -- easily -- illegal yes OK on the subway -- awful.

It is illegal illegal yes sir America doesn't smell like a regular cigarettes sold as -- secondhand smoke.

-- it contains nicotine so -- -- ingesting -- -- right that's right kind of become addicted to it like I'm with regular tobacco.

Well this product is designed to use -- -- people authorities walking cigarettes look I bought it is you're given in nicotine and -- therefore addictive correct that's right.

What is the FDA say about health problems with the at this point to still researching this all category.

They're looking into it.

My I'm hoping that they will involves.

That this product is much safer and healthier than traditional about the cigarette much safer yes has not totally -- knows the product contains nicotine.

Is that as alternative to smoking with traditional about cigarettes.

Let's not -- my personal opinion is this is -- Safer alternative but -- -- those claims that ultimately is your product taxed I mean tobacco is taxed to the hilt what about an EC don't just sell stocks.

About the thoughts we -- -- about an open exploited in attacks -- the -- about the past.

What is the attitude of big tobacco.

And yet taken basis of that I don't like it today.

That's true the true but dominate the buckle -- the -- about the company is looking into this space.

And news -- -- deplorable or they got into the space that fortress.

Or some other leasing company.

And that -- -- that our journalists coming for the for the game room yes that moving into your space yes that moving forward space and -- And -- But we'll legitimate more about the industry and who have more of the obvious supporting this product and yet here you have to -- and you don't want to win -- this is an -- yes that's it this is and he can hold for sure if this is an.

Yes right.

And what do what do with it and -- material in the pocket put it together we have -- about the -- So they're gonna put a battery Intuit a liquid into it this is happened to be at the PC unit.

There's someone is Humana -- not have a far enough.

Just -- all I consider fat -- the audience cannot see this but there is a blue line -- And that's not to buy what do they vote for -- but it is that's it it's a vapor and you just ingested nick.

Yes how much is this thing.

It's 995 in the restore and its sequels to two parts of traditional cigarettes -- on -- while these things last approximately 400 -- 2.5 seconds for off.

Okay I'm not at what's your sales numbers well let's double digits its figures.

For 2012.

We we reported 600 for -- growth from.

Hospitals -- 112012.

From 2011 to 2012 yourselves look up 600 pence to six fold.

-- 995 equipment to -- last 400 -- correct yes -- OK and questions from anybody else uncle through the list hello I'm curious about the US FD day are you signed this as a therapeutic product to get people off of smoking does that -- the FDA -- -- -- -- your business.

Yeah what's your market well well we've not allowed to uses as a -- -- total product that will help -- -- quit smoking hasn't lived David confuse the -- safe for healthier.

It cannot use that note we cannot uses both -- -- also found also think meaningless from users.

-- that tried everything and for the formula for the years and say thank you for putting this.

Logic products so for -- logic technology is the name of the company is not a public company correct the problem privately owned who is can you name the single biggest -- -- -- the -- -- -- -- -- behind -- Myself and my partner Howard bands do you own the whole company if the percent you got 50% of his best use my -- our pencils out of 50% I just that's -- is split two ways that's it gets voted off.

That's I just gave you when you know -- commercial do you realize that.

Thank you have -- back half.

-- -- -- thanks very much for joining us we do appreciate it very interesting from a thank you think -- time.