You're watching...
Pitchmen Anthony "Sully" Sullivan and AJ Khubani give their take on what worked and what didn’t during the big game
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Anybody talking about those capable adds I I may -- super wolf through have time right before the blackouts.
And in my head I had my favorite ads and then this morning when I looked up when I woke up and I.
-- USA today and I son there ad meter and who they ranked as 123.
And so forth.
I'm surprised the pleasantly happy because it seems -- America is valuing quality.
Patriotism.
Not the silly stuff that I like so I guess on the -- one here where you talked to gentlemen to friends with 55 years of combined experience in the ads based.
First joining -- -- we had AJ who Bonnie is CEO -- brands.
And joining me from Tampa that Tony -- men -- Sally -- in the CEO of Solomon productions.
Hi thanks for coming back on both of you.
Did you.
So and I really -- -- -- -- that creepy -- GoDaddy ad with -- -- Ellie and the geeky guy a day.
Well I think that that I get the most bank.
Are talking about it but it didn't get the -- branding across -- increase revenue for the company.
I don't know I think slows things it this is definitely an expensive commercial to shoot.
And gross people out gotten talking about it -- life of its own viral way but as far as accomplishing any key goals I don't think so.
-- and most people don't even know GoDaddy is in they've been.
Spending three point eight million dollars for thirty seconds of TV time in -- suitable for a lot of years now Anthony your take on that -- I wanted to be the guy in that -- He definitely had that in the past -- and ally I agree with AJ it was kind of -- -- people talking.
I actually thought the second godaddy -- -- old people from around -- -- talking about you know they thought they had their own idea.
And I think it was sky waitress was attacked on I thought that was the better of the two ads.
You know I think godaddy don't for the shock value.
Does it make you wanna buy their products I don't know I don't know site I think he's a little too -- I've -- -- and I think some kind of I'm kind of dumb with the godaddy shock value.
OK all right and you seem to agree with the arrested in America the vote severe that we're gonna show TV ads that ranks number one.
That Anheuser-Busch -- Stella -- let's take a look at -- here.
-- -- Right -- talk while we have -- this stuff if it comes up but basically this America loved this one.
He CD did trainer and the cries Dell.
-- -- -- -- -- -- -- -- Yeah.
Yeah.
All right I cried.
-- -- -- -- The great things about commercial made people who like.
Anheuser-Busch Budweiser is very clever.
You know the client -- synonymous with the Budweiser brand so these tax it to the clients -- -- attachment to the -- Many see that this that we nurture declines -- His love this emotion attached and -- that -- has shown that emotional attachment or emotional experience of the commercial helps you remember that brand war.
That was so great about bush and you talked about quality and America's opting for quality rather than she's this -- -- real quality.
First I agree this so personally others this will get into -- a sack him but.
And to me why you like that adds so much -- it did it make you cry -- -- tear Jerker preempt.
You cry but I know made a lot of people cry but -- Taylor will say that it would not have what have they not use Fleetwood Mac is the soundtrack is the music brought -- I think sticking with the -- sales it is is with a phenomenal idea -- Anheuser-Busch and Budweiser in particular really seem to understand the attachment to those forces.
And to take the -- to tell that story.
And it's a story to last Phoenix singing landslide just took that commercial to a whole other level and you know it it really made me wanna -- and have a but.
Well I don't even like Budweiser is they did their job as far as I'm concerned home run ten out of ten.
And they're actually had four and a half minutes of TV time last night but I don't remember any of the other commercials do you guys is that bad.
I have -- some lessons I think -- -- -- this is like the bud lite commercials.
And the one where is that the voodoo dolls at the end the other one -- -- did the the lucky chair.
I think those witnesses people really don't remember this coming out of the home run was definitely yeah I.
-- yet had.
I think it would miss is to mean you have to understand I think -- -- single -- most people watching in a crowded environment with a ton of people.
A lot of hostilities is probably had to be able to so as soon as you stop complicating a message I think usual audience and I think the simple approach is the way to go I think but -- miss that.
I as she really thought called native fauna.
Bomb was was phenomenal it was very patriotic.
I think dogs in the last three years of -- that patriotic they went with tough times last year and they went with -- -- -- the fall I've been a big fan of that I think the timing of that commercialism was great.
-- you know how could -- not like that that.
Is Natalia that the -- probably that it aggregates are great at the the biggest problem with that and is that he can't remember the brand.
Yet it is it anomaly produced terrific commercial -- asked people what was the Brad what were they advertising.
Very few few people say dodge trucks.
It came at the end but there's an iconic radio broadcaster with the voice over but sad and -- came in number two according -- -- -- by USA today.
Two minutes long and -- that surprised because we think where this instant gratification and fast culture and then we love a two minute long that.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Minutes you can tell a story thirty seconds four million dollars help with this two minutes.
Does that foretell who is three seasons of although Boise for easy payments of two million dollars.
-- -- -- Pocket change right now I'm getting a -- you disagree on the three days add.
Was so AJ you -- it.
And they need did not like it -- kind of right in the middle why -- like -- -- day.
America's during this is really good at trying to keep threatening message message which is to read those are your result -- -- you always get their brand across.
To read this comes across -- -- loud and clear.
And the commercials are always hilarious.
So the goat for sale was.
Money.
-- I thought I thought it was OK and then I really did I I think that the -- the last two years have done better with a little pond and hit the -- I thought that was -- and I thought licking the fingers which was I think two years ago was that I thought yet that we doesn't get it was a great.
No on the I think that out of the last three years that was the was commercial that they Don but it was still good plus I I don't -- like the reassignment so.
Hey -- you -- soft spot for -- us.
That's -- that guy.
I'm -- say you can remember the ads from years past for the particular brand that's pretty good that's what we do know hot it is you know -- -- -- -- -- -- and what's the ads that people for our.
You know what I -- I forced myself to lots a lot of these ads and if I go to reviewer chat we had big mini 323 saying the commercials this year were almost as bad as the first reporters in the game.
And you know I think on all with the exception of the disgusting kissing -- -- I was just did because there's people around her drinking -- eating something needs to really like smack you on the head for you do appreciate it.
-- -- lesson that we were focused on the commercials because we had to be right can I ask people that we're not focused on the -- at the -- -- the game -- what do they remember.
-- -- the one commercial that everyone remembers now Coca-Cola.
-- case everyone remembers that commercial.
It was fun they got their brand across people remembered -- Coca-Cola because it kept up flashing to the big -- Coca-Cola in the desert moon and it was bright it was colorful.
There's good music yes he had the showgirls you had the the Arab yet you had the then if -- cowboys.
All pricing and then they tied it together at the end and showed the winner of the race -- which at -- -- -- The early numbers are in now in this year's viewership is another record 111 point three million people watch Super Bowl forty -- -- the -- went.
And -- am curious about a couple things obviously we have this historic black out.
This huge victory through half time for the -- ends.
Then it's blacked out.
Viewers leave they leave -- -- -- parties they start doing other things they get up unlike you -- go to the bathroom maybe they don't come back to the TV.
And now you have forty advertisers in 55 commercial saying.
Four million for a 32 ads but they get mad.
I don't think they -- -- IE when not.
I don't think they'll lost viewers -- quite frankly -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Yeah I I thought of the blackout was you know and they made it more interest in what a great comeback by the forty ninth I thought the biggest winner of the night besides the ravens was beyoncé.
Big until that she really did I think that was a football game going on during the beyoncé.
They got shout out to beyoncé -- I don't see did dig at the end phenomenal the ceiling in LA and new excuse me -- saying -- and I will show you that she gave her all -- fears -- she made me like wanna get up and I go to the -- -- some.
Thank you so much for coming nine AJ who bunny the CEO of tell friends and Anthony Sullivan with Sullivan productions really appreciated both your web sites.
Are on this brain are -- we're gonna.
