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Survey: Bud The Most Effective Ad of Super Bowl

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    ACE Metrix CEO Peter Daboll breaks down Super Bowl ad war winners and losers.

  • Duration 4:03
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Let's talk about -- those that -- you know the ravens won the Super Bowl but.

Who won -- ad war nevermind online buzz and what the pundits say we have the first resulting nationally project global survey of dealers who saw those ads and rated them for like ability memorabilia effectiveness and more Peter de -- CEO of -- -- metrics of firms that did this survey last night.

Joins us -- up first on Fox Business interview.

Thanks for being with us Peter and let's just well first let's start broadly what did you think of the crop of -- this year vs last year recent years.

You know I think it's similar in a lot of respects I think the overall scores were down a little bit this year.

But like every year there's some out of the park home runs and there's some that are just terrible and that's kind of what we saw -- -- and because it's fun to focus on the terrible let's go what the worst first.

-- you say the Calvin Klein.

-- -- said that this ad is one of the worst of all time you -- on a scale of 950 that top score.

And that thing came in at 362.

Why is that.

It's just terrible I mean they -- obviously didn't get the memo from last year when Beckham was on in the virtually identical ad for -- -- -- Nobody wants to see you naked man on TV it didn't do well with women who didn't do well with men.

They obviously didn't test today came in that lower mean really one of the lowest -- ads we've ever tested.

I see you know I think we might have some video of that -- and all those -- -- kind of made me feel depressed for the body I'll never have.

Now let's talk about this that for godaddy.com.

And how to make out scene.

Between a gorgeous blonde and they've Ruddy face to -- -- -- just listen to this sound for a moment okay BB quite you'll hear.

And I can't imagine how some sound I had to come up with those gross -- sucking sound but I'm thinking that killed the -- Well that godaddy has a habit of killing adds I mean that this was really absolutely one of the worst you know when the American public says the most.

Popular word that they use for describing this that is gross you know something's wrong.

It may have a little bit as you know social media buzz but for the viewing public the 110 or more -- million people that watch is that it was.

Just disgusting -- and understand folks that they are doing it based metrics randomly sampled.

Scientifically project double surveys on the national.

Sentiments -- let's go to the best of the best.

And let's talk about the very -- highest rated at that wonderful baby collides dale -- for Budweiser.

-- -- -- And you know we always talk about the the real home run ads in Super Bowls over the past years have an -- quality or humor quality or animals.

Budweiser killed it with two of the three.

A very emotional story but authentic they did extremely well had emotional music to -- there wasn't a dry eye in the house.

And when we really look at rating a couple of key dimensions for Super Bowl ads -- -- ability.

And attention across broad demographic appeal and that's what you see here almost everybody -- this -- One of the highest scoring beer ads of all time of all.

It's a political Disneyland right like you said only -- -- -- -- -- there to sell beer if there to sell that brand and that heritage and it tells about the -- Security cam -- you know when I first looked at it I thought it was that violent images or something disturbing and that's exactly what they were wanting us to to worry about it first.

Exactly and that was another brilliant -- that one actually wasn't a new -- but that -- that was brilliant.

Did much much better than the whole Coca-Cola chase thing that that followed.

And so I think you know they knew that that was it I really strong -- -- it wound up being number three in our you know its rankings.

Memorize it will the bowl and all right that's great stuff petered they've all I know that -- -- probably working all night on this things are bringing it to us first today have a great day sir.

Thank you.

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