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Pappas Group President Anthony Pappas and Sibyl Vision founder Peter Kazazes break down which ads will mean big business for their producers.
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I just was not impressed by the ads in the Super Bowl last night in fact I would call some of them distasteful.
But let's say whatever else six joining the company now is.
And in Washington advertising guru Anthony happy as the president all of the Pappas group after the I wanna start with you.
You know you've heard my opinion I thought most of that many of the -- what what would simply distasteful.
Turned me off.
What -- you did do thing I've got a point amount.
Well.
I think a few of them took a gamble and down I'm not sure that it actually paid off for them in particular that godaddy -- that you just.
Showed that probably was as a gamble and -- -- fortunately that was.
That was pretty much up below the belt if you will why do you think they did this -- it I thought they -- -- overly sexual.
-- one particularly funny I want to know why did they go in that direction we want.
Well you know in the in the past years they've they have a certain brands they have to -- And unfortunately this was -- a different take on sort of the same play.
It didn't really pan out I think it was a shock value is what they were looking for to move -- beyond sex and into sort of just -- surprising.
But -- I'm not sure it actually -- Look at all hold a whistle 12 please -- I wanna tell her because -- because -- You follow Twitter feeds right and you've got an algorithm which -- to judge the emotion.
Positive or negative in Twitter feeds back correct yes so it scores every tree that comes through we -- tracking godaddy last night in the opinions were all over the place is a very polarized situation.
Really go either fans of the commercial and fans of the -- brand completely against in the majority were against it.
-- came out with just mutual sentiment given the volume that's that's pretty -- because people tend to treat positively which commercial generated the most positive buzz on -- who's actually the pistachio commercial towards the end of really yet and that South Korean -- -- side up.
And he loved people loved it -- -- an analyst -- the most volumes.
But it was by far the most -- and so that was the most positive sentiment yeah one with the -- the canal right now -- done that stuff okay brought what was the most negative sentiment.
With the cars dot com had which data makes sense that could add to me at least -- no sense and its interest in the fourth.
Let's pot and fourth most often -- -- behind Super Bowl.
Karzai -- a few other things -- bizarre in itself the commercial did not make any sense I agree I agree I couldn't follow it I didn't know what that would fund Tellme and it wasn't funny -- Let's get back to Antony.
What in your opinion was the best commercial the one that reached more view is in the most positive way -- made them remember the name of the product.
I I I think that there were probably too my my top -- will be the Budweiser -- stale but only by a little bit I think.
The Dodge Ram American farmer ways was a surprise and it was very impact full.
Overall I think you put dodge on the map as a Super Bowl contender for future commercials.
Now what do you think about that -- what was in those two commercials.
They the Budweiser and the and the dodge.
What was in them that appeal to you that you as a professional in the ad business made -- a success.
Well you know was Budweiser you know they own the Clyde sales it's it's an icon for their brand.
They brought it to life they brought it back people like that feel good story.
Earlier today people -- -- -- just saying I wanna give that horse a hug I mean just to elicit that kind of emotion and be memorable with with the names of the brands.
That by far is is the best -- -- could possibly helpful do you think that the advertisers got them money's worth bearing in mind facility full minutes.
Blackout.
I'll absolutely and and for those who actually put the ads online prior.
They they've gotten more than their money's worth it's a great investment to do -- -- -- out especially these days with the online version and and and and especially in the social sphere.
Okay Peta spot as -- understand half the ads had a Twitter hash tags on them yeah and that's up from just under 20% last year which is interest in that.
They're realizing the importance of these were campaigns are -- -- campaigns treated us that kind of stuff.
And it's interesting to note that 40% of people tweet while there watching television.
The due to 40% when we percent and today you heard that forty this area suite really.
Oh yeah absolutely.
That I.
I mean that the name of the game right now -- is to find ways to bring people.
Through TV through online media through any mobile devices just to keep the conversation going for as long as you possibly -- that is the goal.
Excellent I mean this is fascinating to million accident happen and deputy -- -- because both of you thank you very much indeed for Chiming in on this is very interesting story we'll be back to it as well.
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