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Go Daddy to Feature 2 Commercials During Super Bowl
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Go Daddy Executive Chairman Bob Parsons on the company’s Super Bowl commercials.
- Duration 3:56
- Date Feb 1, 2013
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Go Daddy Executive Chairman Bob Parsons on the company’s Super Bowl commercials.
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-- advertising and Internet product on TV has always been a tough sell except for our next -- the founder of godaddy.com.
Domain name company shocked -- -- of TV viewers.
At big events like the Super -- would tease them over -- computer screens with ads like this.
-- even racier stuff that a -- worked and godaddy of course flourish but how do you keep them coming.
Let's ask Bob Parsons he is foundered executive chairman.
Of the board -- -- and a former marine who are no one loved Bob good to see -- thanks for coming in again.
Not good to see -- David -- fox ever find out you're changing -- -- hello old bed as I understand this as target we're gonna see the full labs so that it don't give us -- he -- but.
But what sells better than sex I understand is not going to be quite as sexy as the other rants.
Well because -- company were growing up David -- you know we and and our advertising have to move along with that.
But up -- which got tutor for -- this time one is -- same old self and the other is well let's just a little more better business.
All right let's play and I don't -- -- to -- so we can talk about a let's play the ad that we're talking about the less sexy -- get play that now.
Tell when -- -- idea online relaxed hell.
It's not like anyone else is gonna have the exact same -- -- have popped into my.
How you know unknown at this holiday married because they have been telling you it's totally original it's one minute Godzilla oh really hated me mean.
-- eighty proof it's a deal moneymaker and thank goodness I put it online first -- gains or more everything sky waitress.
Yeah I don't -- for your big idea as -- -- domain.
How are regarded vision of being Claudia that's a great -- by the way the only thing I think that sells better than sex -- whole.
Hope that I can be a winner with some four is that where you're going for.
All yeah that's for sure because what are the things that we know is that everybody has an idea.
And it's the people that put our ideas and action actually -- godaddy and register them.
That make it happen you know nothing happens what is -- -- open David.
But are you a little nervous that this may not bring in the viewers at the sexy ads bring in.
Well you know it's had some ways I I think it's going to resonate really well so it's going to be interesting to see how plays out.
-- dynamic that you still haven't given up with with the -- -- so right.
All absolutely not that's our trademark you got Dan it to pad is Dana is still with -- yet.
-- Patrick is still -- this and she's gonna be driving that godaddy -- and Sprint Cup this year she is -- so how have they paid off mortgage business sponsorships.
All the sponsorships have done really well made a very fact that we keep don't know sends a message that they work.
You know it's if we stop you can be sure they're not working but they are working.
-- nothing brings out sort of the idea of a company -- or the signature of a company like a Super Bowl ad.
And we're -- -- back to the apple 1984.
-- remember that which was really that was the one that we're Steve Jobs introduced the Macintosh it was a huge ad.
Really change the course of history for the company have apple I'm wondering if you -- you give advice.
To apple which is they've been on some rough times recently and it's time for another 1984 -- Well you know apple if it if you look at the company the company still -- -- rather well.
On this that the stock being down as it is given the the growth that they have the amount of cash that they have a puzzles me a bit so I -- I think there are good in.
It's all right so we'll maybe we'll see another 1984 -- a Bob thanks so much is always a pleasure to see thanks for the preview what's to come.
Are you're welcome David thanks for having me on the show Bob Parsons executive chairman and founder of godaddy.com.
So.