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Forbes executive editor Michael Ozanian explains why advertising will benefit from Super Bowl ads.
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So for three straight years the Super Bowl has broken its own viewership record with a 111.
Million people tuning in last year can you believe that.
Mike as being in its Forbes executive editor and he's here -- whether or not it he's for advertisers.
To shell out almost four million dollars for thirty seconds of airtime what do you think is -- -- that.
I think it certainly is Melissa particularly if you have a good dad.
Don't GoDaddy really broke through in this area and of course the apple -- is the most iconic of all time -- on the Super Bowl.
I expect viewers this year to approach a 114 to a 115 million on average.
How compared to what it normally -- -- and obviously you know there's there's -- huge.
Span of what it could cost depending on what show it has -- account what like a national ad during normal game what -- -- fox.
This is easily five or six times that amount.
I mean you have to look at it this way.
The networks NBC fox and CBS.
Recently increase what they're paying to cover the NFL.
To three point one million over the life of the next deal which begins in 2014.
Up from one point nine billion.
So there really paying for the big gains because they know they're gonna make their money from advertising from the playoffs and in particular the super ball I mean it's so crazy we're looking -- the screen right now at 62 -- -- seven point five million dollars.
Ever look at the record viewership from last -- do you think break another record this year even more people gonna watch I do I expect the halftime -- even break last year's record last year with Madonna.
More people watch the halftime show than they did the game.
With a 113.
Million last year I expect that to be about a 117 million this year has -- is doing it.
She's had great.
Performances leading up to to promote the half -- show and of course that will make patsy the sponsor very happy.
Yet of course there's the controversy surrounding what happened at the -- inauguration that will help viewership at halftime as well people -- -- watching to see she's really singing.
Eight doesn't make a difference this year the teams that are when would you say that the ravens and the niners.
Make it -- game that's more likely to be watching big market it's not how does that change things.
Why I don't think it's the markets necessarily as much as it is the dynamics of the team you have Brothers competing as coaches against one another Ray Lewis the line backer of the ravens this is his last year he's obviously a hall of fame player.
Lot of people wanna see him go out with a win if Colin copper and active quarterback for the forty niners who's been sensational going down the stretch so there's been a lot of buzz around the game and I think that's gonna get a lot of people to watch even more so perhaps that in the past who really aren't diehard football fans.
Yet is there any way to fumbled yes I mean if you bought an added to do -- really terrible loud and and we -- is there anyway that they did this is a bad idea efforts.
Oscars I think the way it works best response is typically is when the -- Deals directly with the product and doesn't try to get too sophisticated like cars dot com this year is gonna have an ad about why.
On line how to use their product to really by a good car for good value.
Budweiser which is a huge sponsor is gonna have an ad.
About one of their new products.
-- black so I think those types of ads typically have done best.
Michael -- and thanks so much for coming -- and we appreciate your time my pleasure.
