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-- maybe way to -- James all right -- forget the big game it's all about the commercials maybe eight and four up the four million dollars for half a minute.
We can expect to see some of the best commercial of the year.
And maybe some of the work here to weigh in we've got Jarrod Moses CEO of the united entertainment group which works deals between Hollywood and sponsors.
You know we're so impatient now these days that super law absent -- -- weeks before -- -- one master of this isn't the Doritos brand tells about -- their -- -- to real -- success of the last seven years with the user generated content program called crash the Super -- This year they're repeat again with Michael Bay being the ultimate prize for the winner the film director right that's -- -- the winner gets to work with Michael back now this out here was put up by an actual -- -- not by the firm itself and it could be one.
-- to go on the Super Bowl to about a kind of murderous Billy goats gruff.
So humor -- animals always big -- Super Bowl right humor animals and babies yeah okay they always -- now let's cut to the ultimate tease Mercedes-Benz they had five point seven million people.
Look at this said -- Kate Upton and on -- -- there she is an all her glory objective location of a woman who makes millions wearing short shorts in a bikini.
But this -- and switched the -- that runs the Super Bowl will not be the sudden the bad why Iraq and what all think.
It's all about and t.'s status I think what they're doing is they're trying to get as you said.
Aggregate as many consumers to get excited about this advertising so they do to it and have time to see what that that is but it would not be surprised if there's another keys inside the Super -- so you have to actually go on line.
And see the actual reveal yet why not run decides -- ad on TV of their criticized by some prudent groups.
Right right well I think that's exactly why -- get -- remembered the supposed feud is the largest -- platform in the world and so.
Go to -- you wanna bring people up to the door but not open it up to us forget offending might be good now let's talk -- vs old -- -- a big.
Sponsored -- -- games all year now to not the Super -- up comes act body spray steal the thunder with astronaut buzz -- -- yeah that's right I you know it was a very Smart move on behalf of actually came in in a very -- sort of way they're dominating the Internet right now with running this ad campaign.
And there are leading their consumers to come to the Super Bowl ad and see what they reveal.
Right now they're appealing to his younger demographic -- people the space and yet they've got thirteen year old boys he uses the product and they don't -- -- -- Buzz Aldrin has doubled last one was a Volkswagen -- summer saying is offensive because -- got a very white guy with a very Jamaican accent yeah.
Going online early meant that a lot of people -- -- -- church a huge risks of you to go online early risk and reward in this case was a tremendous risk they lost all right.
Thank you very much Jarrod Moses welcome Dennis thank you want to be watching in the -- as the commercial think there will be up and James is there.
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