Super Bowl Ads Get Racy

This transcript is automatically generated

This carmakers -- advertise in the Super Bowl this Sunday but one brand may be far more visible than the rest -- -- he'll cover story now.

-- -- MW of the Super Bowl ad -- had even started yet but at week argues there's already clear winner.

Mercedes-Benz.

A Mercedes has to ads running in the Super Bowl in both of them.

Feature the Sports Illustrated cover model Kate up -- One suddenly number involves a calmly -- -- -- car lots and prudish consumer groups already have protest that about the objective vacation.

Of the woman who makes her living wearing short shorts and a -- Now that at -- hearts back to the parents felt that for Carl junior's burgers some years ago.

So -- just see Paris was even more risque.

And the Mercedes -- dollar are only the start because the game will be played at the superdome in New Orleans up officially known as some -- Mercedes-Benz.

Superdome.

And that will give Mercedes mention far more often than the other car brands and advertising in Super Bowl 46.

Can't tar media calculates the name calling we'll get Mercedes-Benz -- six and a half million minutes of exposure during the broadcast the game in.

Maybe that's good amount to five million dollars in free exposure for Mercedes that effort -- may be conservative -- -- CBS's record high price three point eight million dollars per 32 spot.

And the value of the Mercedes name in the superdome.

Would be almost 25 million dollars plus there's the two sponsor Mercedes will run during the game now -- second spot.

-- craggy faced creepy character actor Willem Dafoe as the dabble.

And Kate -- -- set an appearance -- arm candy and even get a few -- from the singer rapper usher now.

What all that have to do with the new Mercedes CL eight model that starts out at less than 30000 dollars -- that escapes me but hey it's a Super Bowl.

When in doubt shell off.

And take it off.

In my in my Mercedes kids came captain is stand and then so the next time around -- -- want -- cinnamon.

-- -- -- the target for them at the order bad guy who thinks am I gonna get a date with Kate Upton abide by that Mercedes and rebound betting -- -- -- why not try all the fashion.

Sadness and welcome to recede studio -- -- they're gonna right right right right.

-- -- -- -- -- No probably not but every amount of exposure like our advertising -- -- -- department that in that company you want to figure out a way to -- that -- justified you know what you spend it yeah.

So they're kind of look you don't have anyone -- -- -- you know things.

It is to get keep up into announced in the you ask me CDs.

-- what he sees coming out of it renewals and yes yeah death in his ankle.

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Super Bowl Ads Get Racy

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