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Charlie Warzel gives us an insider's take on how companies work with advertisers to develop ads and entice audiences.
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We're gonna move on to more exciting topics perhaps with the super -- Three point eight million dollar that's how much it would cost for a 32 spot in this year's game.
And we're talking Charlie -- -- now staff writer Brad week magazine talked about how these companies get a bang for their -- -- really entice the audience before during.
And then after the games -- Charlie.
You say save it for the game why.
Well I think.
AS trend if you look in 2011.
Volkswagen did there -- -- -- spot and that means to premium before hand it was it was a great spot.
Had -- out a lot of social media buzz and that's sort of got the ball rolling on this idea that hey let's let's start doing this in advance let's start putting teases out -- you know utilize the audience on YouTube.
Get the conversation going on some of the media.
A lot of ironic it makes sense well it it definitely does the what it does is.
It opens you up to criticism and that advanced scrutiny you know when it ruins gather -- the TV.
Wouldn't you know beer and not shows and what what have you and all the friends.
They might be a little less likely to scrutinize a commercial and and really go after the end in this you're seeing a lot of people putting their commercials out early.
And -- volkswagens come under some scrutiny for an -- that that.
A small group of people have said was racist.
And whether or not even believe that you know the Super Bowl the ads are tried in the court of public opinion that's that's where this happens and if you have even a small group of people who take issue -- it and that's a lot of money that you spent.
To you know.
To have an outcome that may not be so great so.
But is the outcome back here I mean they they put this spot out that.
Has.
Garnered a lot more attention I'm sure now than it would have if they didn't create this controversy.
And overall it seems like as you -- a small group of people Iran seems that most people are coming to Volkswagen's defense here so.
Not only do they have a lot of people talking about this commercial and and for going cooking and watching it.
So that they can weigh in on the debate but for the most part people seem to be coming to the company's defense I mean.
Seems like money well spent in my book -- well any you can look at.
You can look at it that way certainly and and I think that there.
You know if you going YouTube and see the comments there are a lot of people who are supporting there's a lot of people who've come out.
In support and and regardless of what you think -- the -- yet the exposures.
Even if -- -- -- this is the strategy try to sort of.
Ruffle some -- you can get people talking about it before you even have to -- the right it's it's certainly gutsy strategy and the net connecting go on of one of two -- -- -- share.
And.
And I and I think it is true if you're going to -- this stuff out.
You wouldn't want it to be.
You wanted to be buzz where you want -- to do.
Back to do well on social and Iraq tracked a lot of comments you don't wanna put out a -- that while sounding won't advance -- so that's you know that's it's it's fine to fine line to strike but.
It's it's certainly the trend that that we're seeing where people coming out before for the game and what about small companies -- a -- to -- but there can't afford an ad.
-- them for the Super Bowl so Heidi you -- sort of garner attention from audiences -- get an audience.
Well we're seeing we're seeing a couple of of new people some newcomers Super Bowl this year.
So history and I believe Oreo.
These people and they're they're making the investment but.
If you are if you are newcomer and you know maybe not -- company that is normally willing to pay at three point eight million for thirty seconds.
We do want the -- I mean I I think.
What works is eight.
Quick very targeted approach very straightforward.
You're seeing a lot of -- an -- ads that are.
That are coming out and in past years in a very long time a movie dried -- right and and those can be great halftime in America last year was.
Huge.
But I think the issue as well is -- want to make sure.
You if your small brand you wanna money the most bang for your buck selling your product they -- out there that people feel and why they -- -- buy exactly humor works.
Very well if you can if he can do it but also just having having a -- message you know being getting -- -- -- streamer you know.
Is that why you -- important.
Is -- in the local in the solos smaller budget commercial the local mattress company -- local window company they to sort of say their name over and over again here's the number.
Three more times and off we -- that the kind of strategy recommend well.
We don't want to be.
You don't want to be annoying obviously and and you really want to make sure that -- The U that you did someone and memorable experience but not at the that they run the risk out your brand and it what do you mean when you say get fiance.
Did -- well.
Obviously anything that -- does.
Is newsworthy and and you look at the inauguration day was talking about trust.
More than president Obama's speech I would say.
And she's going to be didn't have time this year and Pepsi has are now as the Eagles spokesperson so.
It say it's it's a huge thing for them you know they get to -- it in their commercial.
And I think they're going to be people who even if an -- in the game are gonna are gonna flip on for that and Pepsi's name is going to be all over -- -- you -- if you can't.
Some people get upset that when you ask someone for recommendation I don't give you anything specific -- sort of dancer on the subject hello that you went straight -- it.
Just can't fiance when they haven't people get fiance Charlie -- from bad week actually got contracts always great stock you thanks so let it out -- under the if it.
