This transcript is automatically generated
Sunday is this weekend many -- might be looking forward to the commotion was just as much of the actual game.
Commercials like this one from -- Nine month -- -- -- -- Sun is where babies come from.
-- he does all -- is it's really good at that is the space babies and for Kia it will air in the fourth quarter at Sunday's game.
Joining us now is the man who made back commercial.
I'm gonna say the -- is a genius David -- he is the founder and chief creative officer at David and Goliath.
Nice name for the company brilliance in that had congratulations David good to have you with us.
Thank you -- it's -- to -- -- you must feel pretty good that you made it one of the very expensive ads that's gonna run in the fourth quarter I mean is this the pinnacle of -- Korea.
No I wouldn't say that it's like any other -- that -- any other challenge that we had.
But it does it does raise the stakes for everybody only gotta we gotta bring our a game that's what it's all about.
Well you know this is a financial programs are gonna last you very financial question.
I believe that CBS is gonna get to four million dollars to run that commercial -- in the fourth quarter.
How much did you get to make that come -- you gonna tell me.
How much did I get meaning how much as the company.
Kia Motors -- -- what was your body when -- -- what if I I know this is very -- only but you know where our financial program and I -- student on -- -- -- -- what was your city.
I like candidates -- fee on TD but I will say that.
It's no it's just as important as any other -- that we do out there I got got got my check at seven figures.
How much do you make.
Oh wow now that's product come home can come out Friday couldn't and didn't do this in a roundabout way have gotten us let's -- this.
How much did the agency the company David and Goliath I -- can -- just give me bull offering how much it cost to make all the cost thrown in simply not how much it cost to make what is a brilliant that.
I'd say that will we all know how much it costs to run -- you have.
I'd say any agency out their worth their grain of -- it behooves them to.
Come up with an amazing spot because I believe at the end of day they get to keep the business because that -- -- -- -- how much.
I've still and I can't say that well is it ten million dollars and five million is it three million how many you know give me a -- what it is is it's it's a nice it's a nice amount.
She also -- yeah that's how do you guys judge -- you judged by the you know yet the industry saying -- this is a phenomenal lab or.
This Kia sells have to go up -- you know another need to have a long term relationship with them.
Ultimately everything comes and the sales in nominated that you could create amazing work but if if we're not attracting people in the show room then you know it's just money.
Network you don't wanna -- -- -- Good lunch I'll give up if I I get to keep the business you think you -- that's excellent and it's worked for the past thirteen years that.
You see David what we're always keep -- and that's the way we aren't treated Fox Business -- -- David I think it's a terrific commercial.
I'll be watching all of them now especially what -- as it was a real pleasure to have you on the show you all right creative genius thanks for being -- thank you thank you as a thank you.