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Frito-Lay CMO Ann Mukherjee weighs in on this year's Super Bowl ads created by consumers and the Dorito and Frito-Lay brands.
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Yeah already Super Bowl -- topic is just four days away and that means the most anticipated commercials of the year are upon us.
You're a first look at some of the commercials are gonna be talking about the chief marketing officer for Italy and occasion and NS targeted sales rate is I don't think the Super -- -- -- -- -- usually take a yearly reunion I love it's all right so you're doing it again -- we go another year.
User generated commercials last year you -- the way how much money to who million dollars our consumers won both the -- media and the newspaper in the online.
Yes unbelievable like in the bosses like wait -- -- AVG nine dollar budget yeah still now want to.
Are -- talk about -- that was -- -- -- to FaceBook you're working without Landry a like dollar Reginald garrido brought by the -- she's actually the -- we launched your current 15 years -- -- -- now and so she's going to be helping with you know promoting the commercials let's talk about him -- finalists -- We're gonna start looking at videos and right now is this is the fund are right about let's talk about -- -- is a right here is is this.
What's -- which is that's what very Smart little girl is called road -- And yes and it's all about what she's gonna do for perjury -- and not let the dot take it away from.
Okay that's kids you got road trip we've got guts for sales fat city did daddy yeah this is another -- -- -- -- -- right there is back.
He's the daddy what he will do for a back -- doesn't daughter house a if you look like dress up for her and when I say dress up look at the -- up.
All called.
Off what it got -- this current I love it.
Let's check out another one -- and it fat just another one that's another 100 is that it actually last year animals for a big peace table again and again and again and this -- riverboat -- -- -- government that they did.
The payoff from this -- upper upper PepsiCo against Iraq and PepsiCo especially you know -- that with them the stock especially.
I mean do -- get the payoff to feel good about.
I really do because here's a -- it's not just the cost of the Super Bowl at right it's you look at the whole returned this program once the six moments.
We want since the September it's going all the way through February.
And what is done for the -- readers rant over this seven years that we've done it he has done a tremendous thing to build up at 22 -- -- each has a billion dollar -- -- obviously you're a Frito-Lay but you've got the drinks businesses while we know the company very well I mean Pepsi always take that top spot in the ad meter yes again always sticking your checkbook out.
Let's talk about what the winners are gonna get -- gonna work with Michael back.
So -- exactly so we have she used spots -- answerable -- the consumers choose among that we choose.
-- -- does bad hurt -- to get to work with Michael Bay nothing anyone Obama wins the top spot the end -- -- a million bucks to it.
He kept us about overall the branded to -- -- and Frito-Lay and another one of the dividend or do you issue was on the bus at Fox Business is talking about electronic and it changed the perception -- -- that vs good fish is very if that's.
-- -- -- that's going out -- -- -- that -- you know what I would tell you is it's all about people want fun and they want help and they have different times of day that they want each you wanna have a portfolio that offers.
And one of the things that will tell you is when it comes to our brands.
We will always to the right things will always take the sodium -- we will always make sure that the ingredients -- natural but the thing is what you wanna celebrate is the fun and the taste.
And then you wanna make sure that you have the right portfolio products are Quaker brands are Tropicana brand is Pepsi next giving people -- -- when they want those.
I know that you especially in New York City there's been everyone's up in arms about and the -- -- that plays and that's met as Mayor Bloomberg is coming out is going after calorie counts is going back contact.
Yes he's going after you know -- -- -- -- that's funny as you know confront.
Because you have to make sure that people understand that everything that you do with your nutrition is about choices.
And if you love the great taste of Pepsi you can get it -- -- next right if you love the great taste of ways you can get an update.
And you could still have all that a taste and you enjoy.
It's about giving people choices and that's -- What real quick yes there's gonna be the user generated Super Bowl commercials but also you're gonna actually avenue to -- has produced commercial known and I'm not -- -- so -- -- those.
-- five spots not one of them will be.
Consumer chosen 1000 -- -- KGC amount for LA great to have you thank you for having no it's because the commercials on Sunday Margaret -- all right thank fan right.
