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Reputation.com CEO Michael Fertik on how the company cleans up businesses and individuals’ online identities.
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Hi.
This strikes close to a lot of people's hearts -- -- on line as more and more people including consumers of potential employers turn to the Internet for information on -- You should be very worried about your online reputation our next guest says it's just as important as your credit score.
In fact the two were related joining us now is Michael -- taking his -- -- reputation.
Dot com Michael first of all the danger tell us exactly the worst that could happen.
To our credit rating and our whole.
Credit history as a result of some of the things that on line.
It's an awful question all begins in how the -- used to make decisions about us so whether were consumer person a citizen.
A job seeker and an employee candidate or were business has -- reviews online.
People are looking -- up online and then making decisions based on what they find all the data show.
All across the different verticals all across the different markets if you're looking for date you're looking for job -- looking for customers are looking to.
Even hire employees.
They're all the evaluating what they -- online -- -- making decisions on the basis of the find even more than they rely on word of mouth so that all -- -- that kind of problem statement.
-- -- whether whether you are person looking to make sure that your search results are right or your small business owner or business -- looking to make sure that you're.
Your review sites look really in order that's where the danger come from and that's for the opportunity lies right so.
Just say -- your credit scores a source of a lot of the decision making about -- in terms of your life transactions -- on whether you get.
A mortgage or alone or had a harder certain at a certain price.
More and more decision makers are relying on our.
Digital profile our personal information on our digital reputations on additional si -- those top two in search result for Google to make -- decisions about us.
We have on our screen what you do.
You monitor the Internet for a -- you help businesses control the search results.
But what -- there's something really bad on line -- the problem with with Internet is that some attributed to anonymous so business rival.
Could could put something up their anonymously that's completely incorrect.
How is it that you remove that because you know people called Google and said this is an outright -- please take it off and it's extraordinarily hard.
But a lot of first amendment rights and all of the stuff but nobody can really -- -- how do you do what you do how do you push.
-- lower down the bad stuff.
You know I love how you -- the problem because I think you accurately describe the situation a lot of the bad stuff that's out there about businesses.
-- -- actually done by a real customer it's done by a former employee or disgruntled employee York disgruntled former spouse or competitor.
And that's what a lot of what dogs -- customers in every different.
Industry so what are we do so indicates a review sites in particular.
What we do -- we make sure that your customers are reviewing -- not just your unhappy customer for -- most vertical industries.
Happy customers don't take the time to review you don't -- while I just had a great time at my oil change you don't go around saying that -- -- about a restaurant or hotel.
We don't say about the dangers for the -- -- we make it easy for you to get real customer views to make sure that the entire picture.
He's shown why if you've been in business 51015 years are obviously doing something right you have repeat business you ever repeat loyal customers but here it may not reflect the realities -- make sure that the the full -- -- me help you collect real reviews.
In the case of Google search results we need to make sure that the good stuff shows up on top might going -- -- we're almost out of time we just put up the how much you charge for your services about 5000 dollars -- you.
You you take this bad data or data that that is bad about you would you put it it's on the call these data vaults now.
My question is for that amount of money for the amount of money -- charge.
What is the risks that those faults themselves might be entered might be broken into were attacked.
That's a terrific question well -- that -- a lot of security we are -- PCI compliant which means we have.
Very strong level of of third party audited security for technology.
We've ever had a breach we have a lot of measures and countermeasures trend at this point is that.
We think that this is your data we believe that the machine should be behind you in treating you.
At the center of -- universe and so we give you the option to control your data and put it -- on a place that you have we just have this great partnership.
Watch with Equifax there signing up all of their credit customers -- given their credit customers the opportunity to use our privacy products protect your PI -- -- it's a terrific -- In the credit bureau space we're very proud to be working -- effect.
But can you get the photo shopped picture of me in the red dress off because.
-- -- -- -- It's raw fury we're not gonna show within this open I don't know if Hillary if you.
If -- not a very flattering picture -- fine.
Thank you well I hope that looks -- -- -- true because you do real Pincay you know I love this company because it's it's fascinating the trolls that are out there trying to make people look bad.
Reputation dot com -- Michael verdict thanks thanks Michael well new.
