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Prophet President Andrew Pierce on consumers’ willingness to pay more for products made in America.
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Well on -- other topics would you pay more green if the product was red white and blue.
More shoppers are saying they're willing to pay more for a product made here in the US.
Is this trend here to stay in her -- is present a profit of marketing consulting company he joins me now Andrew welcome to the show banks are.
So this is the real deal I mean you know I know what matters to Americans my mother tells me all the time how -- buy a product simply because it was made here.
But I don't get the impression that matters as much to companies am -- wrong.
I think you are wrong I think it's really growing trend and it's going to be something severe for awhile.
Think American pride is something that's really powerful on any more and more American companies are certain to build -- that pride that's that's really can help differentiate them.
Continue -- companies.
What bang for the buck they'll get it if they do.
Produce right here in this country -- It's somewhat hard to measure but I think over time we're -- -- -- -- consumers you know opening their wallets and paying more for American made products.
-- a matter of fact 80% of Americans say that they will pay more for a made in the USA products.
And we see that across sectors -- that it from from automobiles all the way through to to fashion we see consumer products and I think -- over acorda quality product that's comfortably -- you see consumers will pay a price premium for an American made products.
I don't know if you remember the -- story about Ralph Lauren they may hit the -- higher if they suited up fifteen -- And everything was bought overseas it was made overseas and a lot of people got very upset about.
I think we're starting to see more more about companies sort of getting that right I mean really trying to figure it out I mean that there are there are companies like Timex that are -- -- -- company that are that are -- resurgence in trying to build themselves back around American good American values.
J.
Crew -- -- a great brands that are really trying to capitalize on the side.
The -- and apparel lot because you can't market that very cleanly -- to a broad audience.
Wal-Mart now here's a company that's been.
In the ended news recently for bribery scandals -- Mexico.
It's really highlighted that highlighted in the business press are they trying to buy their way back into people's hearts with a made in America can't.
I don't they can't buy your way back I think it's it's going to be proof's in the putting -- going to be how -- how they actually what they do and how they actually deliver products to consumers so.
I think there a lot of companies that are getting really really good at this and I think Wal-Mart to be one of a little get it over time.
We say really good what are the elements of that if you're trying to promote yourself -- -- made in America pretty I think -- be -- really embrace the good qualities -- what American values are all about it's it's freedom it's it's success it's not for ownership that's good qualities craftsmanship and I think.
I think when brands we try to surround themselves of those equities those qualities -- really concerned that the president guitar is -- -- -- Sam Adams beer burden boards or slots good made America companies that are around those -- Andrew thanks for coming on -- it's an interesting topic and I think a lot of people care deeply about this.
I like seeing my products made right here that's for sure absolutely the good thing thank you all right.
