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Saladworks: Greens on the go
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Saladworks’ Jena Henderson on how their brand has expanded to over 100 franchise locations.
- Duration 6:01
- Date Jan 28, 2013
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Saladworks’ Jena Henderson on how their brand has expanded to over 100 franchise locations.
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Yeah welcome back OK my -- -- forward today -- socket as in constant hot in Pennsylvania which is -- next guest Jana Henderson is joining us.
I you with salad works and we're talking about your business right now thanks for coming 9 Dan and good morning.
-- -- good to see it.
I still -- tell me a little bit about -- work.
I would tell her isn't -- how that we have been around 26 ears.
It is a -- made to order our -- His right ear piece here fresh -- -- -- -- -- so he walked in and you can choose from sixty ingredients didn't get any doubt it.
And how is that different from current salad.
Shops on the market.
-- Think that different actually the first is that we -- all of our ingredients fresh in -- every single day -- so.
You're -- us break open a back -- and important this -- case.
And we need it for you so where most people think -- -- that salad bar.
We walk I -- those options.
We actually have -- up fresh fanatics we all I'm.
That provide top notch service actually walking through the entire process and it yourself or.
-- -- -- -- It's not -- organic.
We certainly have some all natural products on the menu -- -- -- them -- but it all crash.
-- and what are your price points.
Roundabout -- -- -- very expensive especially if you like those premium ingredients.
Absolutely -- range anywhere around 798.
And -- And there around relatively.
Nice to your waistline correct.
They are.
Actually one of the features that is great about out is that we haven't all my nutrition calculator.
So you can go -- to our excitement or eating get into the store.
And putting all of the ingredients like to have -- -- -- it'll tell you how many calories and grams of fat how much sugar so if you are particular diet whether -- Look fat calories.
Gluten free we give you all that information we're getting get.
The restaurant and it's just -- that all of near salads are under 500 calories.
Absolutely -- actually they -- averaged under 300 are.
Low calorie salad -- Greeks out and it's about a 187 calories including the -- thing.
It's not including -- I think I'm guessing calories -- roughly from twenty calories 220.
-- -- her serving size.
See you can really issues what you want on your salad to me get healthy or not -- -- like I know ten -- people always not.
There is salad and the guilty as charged here and any put that fattening blue cheese dressing on and you might.
Hamburger right with bacon and cheese on top.
Fair enough there are certainly -- ingredients in the salad that aren't in the cheeseburger better much better for your overall health.
Regardless of caloric intake.
Right on many you have over a hundred franchises today as trustee -- We do we are in twelve states are -- predominantly in Pennsylvania New Jersey and Delaware -- and we didn't about a hundred locations get back.
And that -- since plan when -- you first open.
I'm 1986 -- -- store opened its Cherry Hill mall in New Jersey.
So then I feel like in 1986 you're ahead of it occurred it seems like in the past couple of years the salad market -- -- chopped salad this salad is salad bar concept has really taken off.
And I would imagine is Lotta competition in the space.
I agree I don't -- writer Tina are founder and CEO.
Is well.
-- He's six he really thought that.
Salad didn't need to be an add on to a deal that they could move to the center of the plate and -- your entire meal there is that lunch or dinner.
I'm we have seen you seen any number of concept whether they eat local contact -- other franchises kind of come onto the market place.
But I feel they aren't afraid to back out there.
You know and I have to ask you.
About the price is for the ingredients.
-- salad tomatoes strawberries you name -- -- is affected by the weather.
And we had a lot of situations affecting -- whether or not only a deep freeze just a couple months ago in California.
Now there's an issue in Mexico land.
And their imports here to the US we could see our tomato prices doubled to five dollars -- pound.
There's issues within the adults the chickens -- the feet in all those because of the drought last year.
Really increasing prices so that's something that you have to battle every day how to sell it works deal with that.
I'm there's two different ways to -- that issue for salad bar because they are franchise because we are.
-- market -- franchise in the country.
-- really have contract purchasing power so we negotiate directly.
-- -- -- I'm we have eight contract with the -- of our planet in this the Mina valley in California so.
We didn't really get around paying some of those street crisis because the current contact her entire year's record -- -- right.
-- I think health and there are certain acts like -- freezing in the in the valley and some of the other.
On the weather condition that we.
-- careful of their bottom line -- attitude I think that they charge the the.
All -- -- are locally grown domestically on Friday.
They're not we certainly have some ingredients that are locally -- and locally grown but the secondary front door to door.
-- it's now Jen Aniston naked so much for coming on and telling us about the success that is -- works I didn't know they around since.
1986.
Good luck to -- I would be very excited to have a salad under 300 counter he's -- and you -- amounts I was there that.
All right thanks and I have a great day line you're -- okay.