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Spotlight Ticket Management's Tony Knopp gives an inside look at the corporate ticket buying culture
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I wanna start wit -- CEO spot -- ticket management Tony not joining us from Los Angeles Tony good morning thanks for waking up early.
Good morning Xstrata us and now we're talking about -- -- looking -- stands when you're watching the super willing.
Many kids and families you see a lot of now business guys they're very corporate event in many ways is that correct.
Sure -- you know it's a very corporate event it's dominated by the corporate sponsors but it's Telefonica -- -- on the business -- Right so those are not may not be a lot of kids at the price point that's there.
Are you are gonna see mostly businesses that are going stands there.
Now when business -- companies and corporate sponsors expect Japan to get tickets they have to plan by the rules -- cracked.
They do and those also changed recently.
You know.
It's always been kind of this thought process that there's this corporate boondoggle that there are you know much of fat cats going -- this game they're not real fans and maybe this is just some corporate executive taking advantage of the fact that you know perhaps some -- some money.
Over the last few years you -- there's been a question is this the 1%.
You know taking advantage of it and companies have to play by different rules they have to be hypersensitive as to who's going.
Why they're going at how they're -- As a whole world knows about -- -- very very high in America get any sympathy from Joseph six pack is giving back in San Francisco are sitting back in Baltimore saying.
We -- -- I can't afford to go and I benefit -- -- for thirty years.
It's unfortunate that the big fans of the -- the real fans are priced out of the super -- on essentially became for that 1%.
You know in some ways it can be in some ways it's not so the -- to a pretty good job of making sure that their best season ticket holders and partners get into the building.
And had -- and I outside of that.
While they get a good chunk of the games so actually the two teams that are in that -- themselves they account for about 35% of the total tickets in the building.
So they do have the ability to give tickets to some other fans now that's not a very large percentage when you're talking about a building up you know anywhere between 7000 -- 1101000 depending on here.
From there yes it does become a question you know you have these large corporate partners and they're doing the best -- -- -- to get the right people in the seats and get the most out of tickets they -- I mean as you know getting into the super war costs anywhere between you know 151101000.
Dollars.
You need to make sure that it's the right person that's using that -- and there's certainly no lack of people who wanted to.
In terms of businesses how much on average as a company typically spend -- tickets.
You know it depends on the size of the business but the average face value of a ticket that a company -- a 154 dollars it's rather substantial.
Beyond that when they go out and buy a ticket with city -- -- -- -- hover somewhere like that.
They spent 366.
Dollars a ticket that is well out of the price range of Joseph six pack and Baltimore -- how much -- -- it said adding to.
366.
Dollars per ticket -- span when they go out and buy tickets on top of what they already have bought from the -- So the average -- for our company is for tickets for 17120.
Dollars.
-- That's a lot of money you know it has rights doesn't mean people at home -- a lot of money now why did they do that while they know that their scrutiny.
-- they know that there's people looking up in the sweeps in certain there's those fat cats that you know maybe other 1%.
But the numbers actually back them up -- -- -- -- appropriately the average.
Company when -- take a -- to a -- That guest represents over a 160000.
Dollars in revenue that -- company.
So to put some more numbers on its make -- simple as a company probably spend about 3000 dollars and electricity.
And you to entertain about two million dollars in potential revenue.
So in the end yes there is a good amount of scrutiny that comes the company.
But -- the company looks at this and says this is competition -- in a competitive environment I need separate myself.
If there's a way that I can get my biggest customer.
To an event that they wanna go to for four hours of time and it's going to be that much business in this week it's a no brainer.
Those numbers are astonishing and it makes cents -- businesses would want to buy tickets.
But many find out that about a third of them may be little more than that write it off as a business expense.
And I'm sure that makes a lot of truth.
-- out there really angry.
I does it does help you know -- you do have people who are bank very very responsible about what they're doing there are those that are.
Right there are still -- -- be stories.
You know we've had one customer where.
One of the guys working there was actually trading company tickets for his own personal BMW.
He did this eight years in a row before he got -- And -- -- -- at a company our company IRS.
So -- you're going to have in Nazi -- game the majority of -- -- majority of -- -- by companies doing the right thing.
You're also gonna have people -- Now like everything else I just wanna turn our attention we have a chat and our viewers right and I just want to bring some of that is some of those comments in right now.
-- -- 32310s.
Laurent don't need tickets go to -- house party.
But if you can help me with who's gonna win and he knew we can make a deal.
I -- -- we don't wanna.
And I was really kind of it and yes you're forty -- question -- Yep born and raised up north in the -- area so.
And not -- though the Baltimore Ravens are spotlight partner and we're big fans and we will certainly be happy if they went right.
You know donators.
And the last time and I plan is approval is 1994.
Right yes and it's -- for eighteen years ago RA NN -- anyone listening to is that heading into running just a couple times there.
-- here she -- I don't on sexist but let us people who that can't afford tickets we should be allowed to doing refrain it's only fair.
Come on my president you said.
I'll -- -- we're making a political well.
Unfortunately.
But unfortunately there are always going to be more people than there are tickets so.
You know if the supplied an -- issue.
Right and then obviously supply and demand surrounding the location of the event hotels the restaurants all of them sell out over guarantors.
Well it's a very import economic event -- -- yes Tony not yet okay -- can you define the economics of the event as a whole are.
Not that easily church -- Well I mean it is what it is is they planned event you know five -- are there so.
People coming for the entire week its restaurant business it's.
Travel transportation business its hotel business there's a lot more people there that -- would be in the game it's a very big event for the NFL -- all -- major sponsors there.
They get a lot of guests and it turns into a major economic boon for all the areas that are there that's why so many cities -- on every here right are you going to share.
I will be going this'll be my ninth time -- yeah.
-- outlook.
I'm -- -- of the 1%.
I will not be one of the 1% I will be running around meeting with partners and and making sure things are going well for them so.
I would like to enjoy some of it and watch the matters when.
It's inexpensive.
Thank you so much for coming out of -- for your website.
On the screen right now spot light TM mass dot com Tony great to have you great great interview top -- up there.
I -- get a break right now that isn't Max.
