The price of going to the Super Bowl – Is it worth it?
TiqIQ CEO Jesse Lawrence with tips and trends to finding the best ticket deals
- Duration 7:55
- Date Jan 25, 2013
TiqIQ CEO Jesse Lawrence with tips and trends to finding the best ticket deals
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This transcript is automatically generated
We're gonna go to Jesse Jesse Lawrence is CEO of -- IPO.
I joining me -- -- now we're gonna talk about the price for a -- particularly people fancy wine that is admirable.
It's expensive what is the average price and other stuff changes daily what is right now.
Right now we're about 3100 dollars for the average price.
So that that's the the average across all sections that's -- sidelined.
You know second row all the we have to the 600 level.
-- get in price though is about 19100 dollars that's what you're gonna pay at the low end.
Okay we're showing via.
The prices on the screen right now you know 3177.
Is that average comparative -- That is the average for this year's event and relative to previous years it is sort middle of the pack so.
Steelers Packers in 2011 was by far the most expensive that was ended up as it has a 3600 dollar average price.
You know time of game and between now and the time of game is gonna be decline so at this point you know in 2011 was probably north of 4000 dollars.
Last year for the patriots giants it ended up that at about 3000 dollars average price.
They usually what you see in the week leading up to events of the week that word you know about -- in do.
There's going to be fifteen to 20%.
It's it's you that you essentially supply and demand so as brokers you know most of these sellers in the market for the super roller professional sellers as opposed individuals.
And they have kind of like a portfolio of of tickets they sell some at the high into the ran a sell some of the -- end of the range and in the last thing they wanna -- do you know they wanna have is being stuck with an 850 dollar face price tickets so if they need to be more aggressive in.
You know last 48 hours are gonna you know they're -- -- be reducing price.
How many tickets are available right now there's about 5000 tickets on the market today -- and that's Norma.
Yeah that's that's about normal for simple easy right now at the week or so left yeah 5000 there's this yes it is still -- thousands of one of the really important -- a look out for is -- -- -- you're fired you're trying to kind of get the best deal coupled you know quick tips is yet.
You know focus on and the range of prices are willing to pay no kind of what you're you're lower it would with a minimum isn't what the maximum is.
That's gonna guide you to certain zones in the middle of the assume.
Are you realistically going to be able to sit in a hundred -- or you -- you know more realistically going to be we'll sit -- 300 ends up right those are two different you know price points.
And to attract a specific zone look at quantity and that's on our -- actually looks at quantity.
Across every zone in the -- so for the superdome I think we've got fifteen different zones we tracked the average price -- on in the quantity needs sound.
As you see quantity start to decrease that means that prices are gonna start to increase so.
One of the sort of leading indicators of price movement is quantity so it's very important a look at quantity VCS -- to dip.
It's probably time by Democrat.
I would never thought that he knew all -- until I can't you can't yeah absolutely can you we we -- -- -- based filters he can look at certain sections of certain zones.
We have a real time price trackers -- can actually see the trends in real time and we've also got not only.
The fixed price listings which is you know kind of people think -- -- to market there's a price particularly that of one of the great ways to shop is looking for auction sunny day.
And I am looking for opportunities to make an offer so so on eBay they actually.
There's auctions and there's also some sellers -- -- say hey I'm asking.
-- 2000 dollars but I'm willing to listen offers so it's really important to kind of look at those especially in the last minute -- that's when when sellers are more flexible and more negotiable.
But that just covers.
The game itself yeah let's talk about him talking about the -- look at a -- not a couple minutes ago.
The overall events is much more than just making sure how much in the hotel gonna cost -- how much is the airfare gonna cost you.
You I say -- he says suites are available for its highest 265000.
-- although at 323.
-- No those are -- it became not suites -- not -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- More than -- -- -- -- -- what what we would recommend you're thinking about going to the game yet you don't of the ticket you're seeing him wanna watch as prices decrease.
Lock up your flight.
Lock up your hotel is those going to be the hardest things defined rights.
And then you get there and check -- IQ two days before the game and see what the prices are then and a lot of brokers actually you know travel soon to will be in New Orleans this year so -- there you know -- my view in.
That's you know that's typically when -- the consumer have the most leverage so.
But you're not gonna have leverage over hotels and airplanes because there's only so many flights and -- my -- Let's talk about the location -- -- -- I imagine that's more popular in Indianapolis.
Well indeed you don't historically there's there's been a few few few more parties in New Orleans more festive.
Place but you know location doesn't typically have a huge impact on price.
It's really all about the teams threats of what teams are performing -- -- in the game.
But what is the fat you know we have to brother coaches.
Yeah against each other that estimate became a little bit more attractive.
Well -- -- eight.
It's it's a good story I don't know that it has an impact on price so much right -- but certainly the niners and the ravens are too.
Rabid fan bases his time was saying it's been eighteen years since the niners -- in the Super Bowl so.
There's a lot of pent up demand there you know and for ravens this is obviously the last chance to see Ray Lewis is there -- hero -- but.
Even compared to those two things -- me enough.
But if you look at the Steelers and the Packers which are too.
Teams with -- -- the most widespread fan bases across the country and fan bases that are willing to travel.
2011 you saw 3600 dollar average -- we think the average price is gonna.
-- kind of end up -- the 2500 dollar range this year right and again in his probably going to be you know between.
Sort of 12115100.
Your prediction is 2500.
Compared to last year giants vs passed about 500 dollars plus yeah yeah are absolutely this is an into the -- next year to rule 48 yeah.
Acquitted -- never gonna come here -- president's -- -- like five minutes away.
-- -- New Jersey.
It's not exactly given the weather we've we're having now in the tri city area.
You -- -- twelve degrees today it's gonna be colder so bring your bring your coats but certainly New York is the corporate senator.
Of the world is Tony was saying it's a big corporate events so.
-- we actually think the prices for next year for the first time really look at location may have an impact on price.
Obviously the jets the giants -- to make it that would send it through the roof.
Giants find a better chance the jets at this point out all the on the jets fans of that and pains me a -- -- -- -- -- yeah.
But wearing green today so right attack yet -- so so location you know it can have a little bit of an impact but it's you know it's really.
Actually teams of the plane in the event.
Okay those -- some awesome tips really.
I'm Michael so we'll ticket drain out Justin Lawrence thank you so I think you may nine CEO of -- IQ.
Go there will show the screen for our for any questions you might have now -- -- to the test train now.
-- any treaty to -- only cost -- about the -- and a few bucks for a couple of boxes to watch the game from my best seats in the house with my friends.
They can keep their tickets no matter what the price chicken -- cost more right now that they need to say you know.
We're gonna be eating less of them this year because there are less chicken wings available because of the -- We -- businesses read yet the average cost of 2.2 dollars and -- and -- not eat one point 23 billion that's not a market we track I know I'm there is the national into gaming association -- never once and the first thing.
Our alliance and NA are gonna go to break right now.