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Audi Set Record Sales for 2-Straight Years

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    Audi CEO Rupert Stadler on the recent success for the luxury auto maker.

  • Duration 6:44
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This transcript is automatically generated

-- set -- that's also threaten.

That was the felt nice guy that was -- to -- but it's those relationships.

Where you get face to face meetings with real partners or potential business partners.

That -- stop -- valuable is it not.

Absolute -- because it is the best venue.

In the year.

You -- CEOs -- -- politicians can be you can interchange opinions feelings.

The whole different sect tourist industries.

Are on the way and I love it.

Because it's if you look -- once a year it's good to hear and that's what we hear from a lot of people certainly this year as the the -- stabilizes just a bit.

Let's talk about your business 24.

Consecutive months of record sales specifically in the United States.

What is driving that your product is not cheap it's not an expensive.

I think -- as a global company and always really got a -- in the United States.

We dollar -- works with a -- the network we invested heavily to get the right of fairness for Oprah and we have fantastic cars and I think we get now the recognition of the customer so.

We started to bring the -- to the US.

Every second customer from delegates freeze buying a diesel.

With a -- seven also the diesel has a 40% makes -- people really love the technology.

The innovation bookstore.

Perfect fuel efficiency.

And nice design.

-- about it -- I once had a diesel approve show.

Hundred years old and every time I started it black smoke with slightly belch out of the back of it.

That doesn't happen.

You know with the new -- as -- So we have really the cleanest diesel of the votes meanwhile -- and diesel is really a very good performing engine but hybrids -- -- just that he part one how your hybrid sales.

-- Cesar on the -- level so we introduced of hybrid for the oh -- eight -- delegates -- and -- to -- But we have to say that diesel is still performing much but there.

Although the landscape when it comes to energy prices is very volatile you never know.

What will happen it was just a year and a half ago that diesel prices were sky -- to the point.

Where truck drivers in America had to find extra jobs it was too expensive to drive their trucks.

You know -- on the other hand if you see the Audi a three -- diesel if you can go by forty months ago.

This is amazing instead of having a fifteen or sixteen or -- two months ago America.

And regulations are different from local regulations obviously and each year.

Particularly under the new administration they're pushing for higher so called cafe standards fuel economy standards.

Do you encourage that -- to a year earlier -- and say this only makes my job more difficult.

For sure it makes -- life a little bit more difficult visas through but nevertheless we as an industry already.

Stated that.

We -- fulfilled that regulations we will comply with all that needs.

We have regulations here in Europe which are really tough we have regulations the United States which we will -- and the -- would come up step by step in to mature markets like in China whose regulations tougher the Euro nations or America.

I would say they are quite similar.

Finally -- the only on serious innovation.

And best technology.

Your sales of greater part of them come from the European nations which we know are struggling and have slowed down considerably.

How are your numbers showing there for the current month.

You know last year we sold world flights at one point 45 million cars.

500 thousands cars had been from Europe.

The market -- -- declining but we have a slight -- happen in Europe because of our product quality.

And we've seal the European -- -- at least on the state level I'm still a lot of state level we were growing the United States for sure.

We -- growing China will -- in Russia and India in South America.

In Middle East and if we can keep Europe stable.

I think it's a good point.

OK well this is by the way first on Fox Business centerpiece of this I would say it's definitely.

Developing news or breaking news that you're saying that you will at least be stable with those numbers.

I I look at Audi as the David vs the Goliath and the little engine that could because.

You didn't used to be the number one luxury brand you're not yet but you have overtaken Mercedes and value try to swipe BMW off the top of the pedestal.

How are you going to do that.

You know if you are in the business business is tough and Jeff to have some ambitious -- and within our strategy for any to any.

We -- why should we be number one of the premium sector.

And -- I think puts up in the last 1015 years and nobody believed that -- really -- ramp up to that level where we are today.

And we are absolutely motivates its that -- -- can be achieved and -- -- part of it.

Germany and Austria.

-- known as some of the stronger Euro nations of when you look at the overall picture of the eurozone.

-- -- David Cameron the the UK prime minister almost distancing himself from the eurozone is not part of Europe nations using the Euro but.

But that doesn't help the situation at least from your standpoint what happens with Greece what happens with the weaker nations to -- state do you think they should stay as part of the eurozone as a businessman's perspective.

You know twelve months ago we had -- -- discussion here at the most because of the break -- of the Euro zone and the Euro itself and finally.

I think we stabilized the system.

We are good partners we all know that chairman it will not do -- by their own.

So we needed to leave we need at least France and with friendship with friends.

And doesn't give us some months more.

I do I see that week we get some -- decision.

The late because situation gets under control is over and no.

Debt situation gets standardized and on the controller and we -- to our home works so don't kick -- Greece.

I don't think so.

I think in in in a total perspective.

Greece is -- the problem.

-- -- solves the problems increase but economically.

That -- -- road is Italy Spain France.

And of course Germany and -- K.

Rupert Stadler of -- he's the chairman and CEO thank you so much go sell some more CEOs of their their children cars I would do is okay.

Record sales 24 months in -- -- in the United States not -- -- affecting.

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