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Inaugural Product Placement: How does it help profits?

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    Christy Vogel and John Tantillo on whether this helps or hurts businesses

  • Duration 6:22
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Christie held all the president and CEO of marketing direction joining us from -- but Christi hello.

Our this morning very dead end gentleman next to me is in China intense -- the host of -- talk.

Hi how we have very good at a pace it got -- we have China while we're talking about now is product.

Placement very key for business is you have such a high profile national international -- gone -- product.

Where it needs to be a good example would be the luncheon by New York senator Chuck Schumer right John he's got -- those.

New York cheeses and wines.

That sounds.

Sounds great on paper but.

It is some things he got to be very very careful out all of what you want brands all all about.

Your customers so what you -- want to do is alienate your customers -- put a ceiling on the number of customers that you can get.

So why you affiliated.

With.

A particular political party.

You can run a -- in terms of trying to grow your brand.

So no.

You're saying that.

Aligning with Chuck Schumer.

Though his brand and wine cheese and maple syrup company yes they might -- -- CNN is because there are eight and that's correct -- now what the the important thing.

Wore a brand to do is align himself with the presidency.

Which is which is a political got ample -- once you hit a -- What you're going to end alienate the may be a third -- two thirds.

All of your target market which is not a good thing.

Never thought of it like that -- your thoughts.

-- -- if you know if you're Democrat is your typical target audience.

Then how about it but I just as we heard if you identify yourself along with the presidency.

Then that makes a lot better sense any thing as far as product placement goes you go back to marketing wanna -- and you wanna take a look at your target audience.

And make sure that you are hitting them and the right fashion.

Let's I go back to let's -- fuel are promoting a product on the Golden Globes.

Hundreds of thousands of people watch a Golden Globes but if you're promoting let's say -- care at the -- Golden Globes.

If the majority of those hundreds of thousands of people aren't interest in your product.

Then as a wasted your time in mind.

And a good example of a brand that stunner right is Alan Edmunds so you know these shoes.

Every press every president that comes to the White House in.

There -- asked what style of Allen Edmonds choose would they prefer.

And they given the choice so every president I don't know Alan matches will they can they get an anyway their -- and so we use it but they can.

They get a free -- still had a nine -- strike that arrangement.

Well that goes that that's the history I think of Allen had -- so being got us affiliated with.

Chief executive offices no matter what -- it got you.

And -- we were talking right before this segment and there are some products that.

Our partisan.

Yes like for example tons of cars yeah Democrats preferred -- Republicans BMW.

Electronics.

Democrats -- Sony.

-- -- Insurance.

Progressive by the Democrats.

Republicans all state he has something television channel.

Okay Animal Planet for the Democrats.

The History Channel for the Republicans.

Fast food restaurant Wendy's for the Democrats subway for the Republicans.

And the most important.

Coffee at Starbucks.

Is for Democrats.

And Dunkin' Donuts.

I agree it probably really how many -- -- well yeah.

Really known at this enough but oh well accompanied by the name of Palau.

By quality came up in the end 2000.

12 June survey.

That there are some brands that are neutral look at both bodies like -- -- Coca-Cola.

Visa got it Google got -- apple.

-- -- -- It's science are okay got it yet and are so if you're is so if you BMWs show off -- -- we're crowd you really we think twice about.

At the thought -- do we apply product placement at the inauguration charity you think.

-- is Chris steak or any of that I mean I know it's -- -- there's so many.

You can't brand someone that way but let's.

Wait to eating some of those old.

I you know I think if you're one of those brands that Saddam art let's say your target market is typically a conservative individual.

Then I would certainly stay away from any kind of inauguration.

Placement.

And and the fact of yeah Allen Edmonds shoes on top of that you want to make sure you've got the right target.

But also without amendment should you wanna make sure that that's going to be something that people actually city and not only do they see that.

But -- -- identify the best out Chilean Allen -- ship.

Now the cool thing frown on that -- is that.

They can put all their -- they're marketing collateral or when they're signed -- retail.

That yes a president since Ronald Reagan has worn Allen Edmonds shoes but -- the whole idea of just because the consumers.

May or may not see that item and it doesn't automatically.

On equal an increase in profits because that item -- -- and a case of shoes.

It's typically issues aren't actually seen and it you know later and later we heard that Don President Obama.

May or may not have worn -- -- many issues on The Jay Leno Show and even Alan Edmunds.

They worry quite sure if that was one of their shares but they felt like that it might have -- So how are consumers are one is going to look at that and say hey that's Allen -- let's go to the website and -- right now.

I had three respectfully disagree because when it comes to men men really don't look at the issues then need -- -- war conscious of who's who else who's wearing -- -- what's gonna make them look good in terms of their clients.

RA thanks so much Christie novel president and CEO -- CEO of marketing direction -- -- -- host of brand talk.

We do have more on this throughout the day and.

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