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Well after her father was diagnosed with cancer my next guest was inspired to create a fashion line that helps give back.
By creating awareness and donating a portion -- sales joining me now for small business big ideas -- million fellow.
Founder of karma for a cure hi -- -- business only a matter -- -- what we sure you're you're selling teachers that you yourself design.
And then 5% goes off the top to charities why do this.
Well I was inspired them -- father's battle with cancer there.
And I just want to do something -- treat it fashion that also gave back -- raise awareness sailor teacher it's not only give back on the -- cell donation or raising awareness for the causes as well.
Right you're wearing one year T shirts and the smoking skull.
So that a it's focus of cigarette -- and and what charity does that teacher proceeds go to.
This this from lung cancer research and it goes the -- -- cancer -- attitudes in Hackensack, New Jersey and they actually the tumor bank where they on research all the different tumors and I really great cause.
And you've got this one here it was all the dream now that the proceeds go to a Phoenix drug -- how to depict them why.
I was inspired and I cut cousins battle with drug addiction he actually passed away a few months ago and I want to Jewish or if they gave back -- inspired people to overcome addiction.
Right now the 5% going to charity is that a great marketing gimmick to -- -- T -- standout vs other T -- or is it just more that you have this open heart you just have to give weather was good for marketing or not.
I mean that's a great question I'm definitely doing this for the cause I I as you can say I have over eight charities -- now.
And I really just -- give back and twentysomething as a consumer preview that you want to -- that's fashionable as opposed to -- hands promotional tee shirt.
A lot of places -- this is fast symbol this is high quality.
And be honest with you our prices extremely competitive right now so our -- -- as well.
The whistle donating until Thelma depending on profits of the amount -- I make a penny -- still dining on the tibbles.
Yeah that's most impressive when you know I think consumers increasingly want an extra motivate -- for some -- Biden got that whole red campaign.
And I think that employees once you start hiring and expand your business.
Daylight that extra cost to go after -- best of luck to you thanks for being with us -- looking -- -- here good luck.
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