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Mohsin Momin on how his new e-boutique, BenjiFrank.com, is helping restore vision to those in need
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The spotlight on -- small business right now.
I and joining us is the F founder of that business co-founder most seen moment.
Joining us from -- -- and good morning.
Good morning thank you for having me sure and your company is Benji frank.
Yes tell us about it.
Well Lindsey frank eyewear is up online designer eyewear brand we sell all of our -- directly through our website Ben's referring dot com.
Smaller frames are a hundred dollars which includes free shipping as well as -- thirty year returns on everything we sell.
How do you keep it self portable.
Well we go directly to the manufactures and manufacture our product that's the reason that we can keep our -- so affordable.
And all of our friends include the prescription lenses.
Also in there with with the product and all and with from the sunglasses we have a politics might cause sites vision son -- that's also polarized.
I it's scenes like this is similar to warm -- Parker -- nadir inspiration.
I would say there are inspiration and and also friendly competitor.
We were honored to be working in the exact same industry -- more -- partners so.
I would say that they are an inspiration for a company should I doctors be scared right now lineup optometrists and ophthalmologists are you putting them out of business.
I don't think we're putting them out of business and -- -- this.
A -- I -- -- -- right now on the Internet only 2.4 percent of people are purchasing -- right now flux analyst came and I guarantee AM.
I am blind eye glasses cost me about 600 dollars because -- that blind -- like fancy glasses.
And then -- I actually bought sunglasses from Margaret Parker because they didn't want to spend that much on a sunglass.
There are more money a 150 dollars that you are likely -- a hundred for the sunglasses -- change my.
Yeah were -- -- and under are far sunglasses and that includes polarized so -- -- or on everything yourself get Wendy's fast company.
We started three and a half months ago no launched -- -- -- and.
We were going well right now as well so had a people know about thank you frank what your marketing plan.
We're doing Twitter -- social the social networking our product as well as we have a great publicist right now who was.
The spreading the brand awareness of our -- Okay let's talk about that friend -- frank it sounds like a president this ex president of the United States and inventor and actually the inventor of the -- -- right Benyamin Franklin.
Yes -- and so we wanted to name our product after him because his invention has helped millions on the world.
Similar to how we're good we're doing with our one -- one vision program and we thought it was perfect to name our company afternoon.
And then once we decided on our brand name we've -- -- be perfect.
For the first collection -- -- for presidents to keep that historical theme sages went with it so there's Kennedy -- -- -- I day yet and I have the Kennedys here right here it -- these are these are Kennedy -- I.
-- of the most popular selling things that that we sell right now is still are they actually model after what you think the president.
Would have -- are what he did where.
Yeah no we would say that a similar something in -- air about we couldn't really because it really do that for all the friends but we stayed with the theme and name all the yes.
Presidents and on the -- that.
That you are wearing my -- classes cracked.
Yes I'm wearing the full right now these -- the folks in the brown color and also one of one of -- a father and that we have.
Since it's -- square frame that many people like.
Yet you know we -- a chat where some of our viewers asked questions I wanted to ask you one of the questions that JD -- point is asking.
He says OK does -- -- Trish and happy even now the prescription.
For a customer.
-- did Abbas.
Well they can either fax it to us cause they can email to us we also they can even send us a cellphone photo of the prescription when they make them when when -- -- the order on line.
So it's very easy and we also and often when they get entered online so we -- giving them all avenues possible -- -- -- -- -- the Friday -- aggravate it.
He's getting -- Friday getting aggravated by -- Who who is getting ever -- a doctor is because they have to give you all the news.
Well the doctors of -- not really that wherever we've we've.
We went in touch with the right now not really aggravated did they have they're sending over -- the facts and over the prescriptions just fine.
We haven't had any bad comments from the doctors yet.
OK so there.
So I'm thinking of year presidential seen and I'm thinking of something going on next week is there a link here to you -- in operation.
Yes we had to be didn't make contact with mr.
-- brought -- and he's -- legendary announcer who's been announcing for decades now.
And we went ahead and sent his entire inaugural parade team bunch of -- sunglasses -- that they can Wear during the inauguration.
And we're proud that our company has made it to be a part of this historic event yes I -- for President's Day.
Not yet but we we have something in the works right now and you'll know about it -- when we do it.
OK and then at -- they may also do is you have it's your charitable so for every.
Pair of glasses -- donated what do you do.
Wolf that's what looks terrible program is no one television program and what our own television program means is that for every one pair of eyeglasses that we sell.
We're helping restore vision for someone in need.
And we're doing this by making strategic partnerships with nonprofits such as site favors an operation -- -- And we give back either a new pair of eyeglasses as well as cataract surgery consumables to someone in need.
And cataracts of the leading cause of blindness selling -- -- exactly.
So yes also in the United States -- three month old company this obviously it wasn't easy can you share -- struggles and trying to launch thank you frank.
OK there were a lot of delays in this in launching this company we thought that we would get an up and running within a year.
But we were wrong there's a lot of research that goes into making eyewear that we we didn't we didn't think when we started -- company.
We have to sit down if you design have repaired if to make sure that you're working with them right manufacturers have to make sure that you have the right product.
And also right colors for that people -- so.
It's a lot of head scratching in the beginning that you're you're thrown.
Thousands of callers to the let's just have to choose which kind of brings you -- to make in your afternoon downed your first collection of really tough.
But we're up and running right now and and and we're enjoying the success.
And final question this is coming from the chat isn't anyone listening and asking do you get a kick back to the doctors that sent you -- prescriptions.
And no little we really can't afford it since the Carnival are present so little crest hollow don't modest.
Both headline.
That most -- and -- -- the time co-founder thank you frank dot com like showing your website.
Thank you so much -- -- day -- Well thank you appreciate -- -- I have.
