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Yeah -- yeah.
-- small business center Wednesday.
I want to start off with something that we asked you on our chat yesterday we asked you would you quit your job over a bad boss.
This is what somebody said.
Where there is still amonte there also lies opportunity to hold your -- bust your butt and keep your sights set high go out on a limb and you'll find yourself.
Senior managers -- Just break the chain.
-- -- -- -- say yes she used me to cover her mess up and it worked so I left Anke so much for chatting and and for writing and you can stay in touch with us on FaceBook.
FaceBook slash fox news live and also on Twitter at Fox News -- is -- handle and of course on our chat right here.
-- -- thanks for joining us everybody let's start.
Like going out -- in -- via Skype we have mr.
David Lee king -- social media expert.
And off there of your book is called face to face.
And the titles great is it all ties up -- -- except for the segment.
Using -- FaceBook Twitter and other social media tools to create great customer connections.
Particularly on visual contents so what should small businesses do to get visual content out there what's -- and.
We want to look -- -- difference you'll.
Certainly FaceBook and Flickr their vote.
Highly visual tool -- FaceBook right right.
YouTube but there's also a good one especially you know her video -- And the -- is a good tool that growing as well as -- Heard a lot about entry last year but they're all really visual tool that you use.
-- your business.
-- -- -- all of those are just do it's best for you.
They do what's best for you and more more importantly be where your customers are packed so you know it.
Most likely a lot of your customers -- on FaceBook.
National statistics anyway show over 50% of people in the United States -- -- on FaceBook and that's a good place to.
-- -- But also just you know if you're maybe -- more -- company probably your customers via Twitter.
Well -- Okay and -- what are some.
Some tips and tools that you can suggest that will help us or small businesses increased their -- media exposure.
Got good five -- -- I'd say one would be shared staff and stuff.
So you know -- that makes a lot of just take photos people that work for you especially the ones that have to make customer connection alive.
And and the ones that are doing that online there's somebody -- always answering FaceBook or Twitter children that that that make the connection.
But -- what -- -- you know obviously if your coffee shop.
Take photos your coffee.
You know that the top of -- haven't -- or whatever.
Or video people in your store.
If you're more about service oriented organization.
Take photos of your service and action.
So that's one but they also especially on tools like Twitter and -- -- used hash tag.
They know that pound -- him that turns a word into a likable and searchable keywords that customers can follow to find out more information.
Show off your customers that -- that a little earlier but you know there's companies that take photos their customers using their product.
Great example of that.
You go there they they have a sort of customers -- packing their product.
Section and you can see you have little add on that -- You know it's pretty cool.
You can also take behind the scenes thought.
So you know show your busy organization in action people like to see that it could help make that connection.
So it seems like you're saying you should be a little bit our personal human.
Right business on -- media definitely definitely anything you can do to turn that boring -- the organization into a person online.
-- that helped people naturally connect and reconnect with people.
And the picture.
Think about words but -- there any suggestions about the picture is that we should be close to any known nose or.
Or things you should definitely highlight in a picture.
If -- that.
I would say thank business casual so you know I know I've got to I affidavit.
You know make it different casual.
Not so much weekend catch.
Don't want to come off you know you casual.
And then just did it and I -- shot at a busy background so it clear.
After a lot of people be looking at that one inch that and wondering if basically.
If you can quickly communicate what the photo is.
-- make that more applicable.
Yeah and you say and my notes on this segment humanize organizations make the most impressionable connections what do you mean by that.
But -- well yeah a lot of people you know.
If they give a big organization.
You don't think -- that a person played it.
If you can make that human connection.
-- sort of view because with social media thing you know I think FaceBook -- second your friend your friends straight -- -- people.
And then if your friend again -- nation.
But that's a bit weird but if you can.
Come across as humans what that organization it feels more like you're branding another person.
And then in the market and I think that's the goal because people want to connect -- and then probably buy your product.
If you come across the -- -- Say to one -- -- chatter is beginning 323 is chatting and on our web -- he says face to face only works over the backyard fence.
Or over the desk or counter with a handshake not on the computer no matter how good your program is or no matter how good your pictures look we say that a.
Just because I've seen many many organizations that what -- it.
Let's just agree to an extent that backyard over that and conversation is exactly what you want to have happen.
And and you can pull that off on the web pretty easily -- -- company and analyze.
One really easy way to do that is completed -- like I.
So you know -- a lot of what we're doing it I think it'll Xbox.
-- that -- If you can come across as conversational there.
That will help make that connection.
Easy way to do that if you're you know more used to formal writing style.
It just write something down and then he'd get out loud and if it doesn't say if it ever felt like that back -- conversation.
Then change it put.
David they -- thank you so much for coming on.
I gave it leaking your name dot com.
Is your let's say have a great day think thanks for joining us today you.
I -- we're gonna go to break now we'll be right back with more on small business center.
Welcome back everybody so yesterday we asked you would you quit your job over a bad -- you weighed in on FaceBook you waited on Twitter this is what you said.
Stephen Laredo note or else I would do it right now Bill Perry as -- He's -- -- one agency because the owner our broker was the only person my entire life that I could not get along went.
Often bad bosses are temporary my situation would have been permanent so I had no choice.
And finally Larry I'm a college junior says -- great paying jobs are plentiful in your area allowed a person's job hop.
And I can see finding a job that fits your needs otherwise most people rely on what's available.
-- mostly on the lower pay scale level with no two ways but to deal.
Thank you for writing in again you can find -- And -- -- that socially on FaceBook slash fox news live and on Twitter handle at fox news live as well.
I thank -- everybody I would -- spotlight unless small business right now.
Hi and joining us is the F founder of that business co-founder most scene moments.
Joining us from Houston.
Good morning thank you for having me -- and your company's -- frank.
Yes tell us about it.
Well -- frank eyewear is up online designer eyewear -- we sell all of our highway directly to our website -- and -- dot com.
Smaller frames are a hundred dollars which includes free shipping as well as free thirty returns on everything we sell.
How do you keep itself portable.
Well we go directly to the manufactures and manufacture our product that's the reason that we can keep our -- so portable.
And all of our friends include the prescription lenses.
Also and with with the product and all and with for the sunglasses and we have a -- -- -- ice vision sun lens that's also polarized.
-- it's scenes like this is similar to -- -- Parker would they be your inspiration.
I would say there are inspiration and and also friendly competitor.
We are honored to be working in the exact same industry as war -- -- so.
I would say that they are an inspiration for a company should I doctors be scared right now line -- optometrists and ophthalmologists are you putting -- out of business.
I don't think we're putting them out of business are at this has kept I bet being globe right now on the Internet only 2.4 percent of people are purchasing -- right now luck -- and it came and I -- him.
I am blind eye glasses cost me about 600 dollars because I'm that -- that I like fancy glasses.
And then wolf I actually bought sunglasses from Margaret Parker because they didn't want to spend that much on the sunglasses they -- more money a 150 dollars.
That you like that charge -- hundred for the sunglasses and change my.
Yeah we're a little exciting and under are far sunglasses and that includes -- -- summons for for a everything yourself -- Wendy's fast company.
We started three and a half months ago and allies launched in October and.
We -- going well right now as well so had a people know about thank you frank what your marketing plan.
We're doing -- Twitter feeds social the social networking are part of as well as we have a great publicist right now who was.
The spreading the brand awareness of our brand.
Okay let's talk about that rent -- frank it sounds like a president the sixth president of the United States an inventor and actually the inventor of the -- felt all right Benjamin Franklin.
Yes this so we wanted to name our product after him because his invention has helped millions on the world.
Similar to how we're good we're doing with our one -- one -- program and we thought it was perfect to name our company after him.
And then once we decided on -- brand name we've got to be perfect.
For the first the collection named after presidents to keep that historical theme -- went with it so there's a Kennedy a link -- I day yet and I have the Kennedys here right here these these are these are Kennedy -- son of the most popular selling things that that we sell right now still are they actually model after what you think the president.
Would have -- -- what he did where.
Yeah no we would say that is similar something in -- -- about we couldn't really we couldn't really do that for all the friends but we stayed with the team -- name -- -- Presidents and on the scene laying that down.
That you are wearing my hero classes correct.
Yes I'm wearing the poll right now these are the folks in the brown color and also one of one of the very popular -- that we have.
Since it's -- square frame that many people like.
Yet you know we -- a chat where some of our viewers ask questions I wanted to ask you one of the questions that -- -- point is asking.
He said -- tendency of Trish and happy even -- -- prescription.
For you to get a glasses.
Well they can either fax it to us because they can email to us we also they can even send us a cell -- photo of the the prescription when they make them what when and if the order online.
So it's very easy and we also -- -- when they get entered online so we were giving them all the avenues possible to have to send as the prescription.
Are they getting aggravated.
He's -- to Friday getting aggravated by -- U.
Who who is getting -- and the doctor is because they have to give you all the news.
Well the doctors -- -- not really that wherever we've we've.
We -- in touch with -- right no not really aggravated did they have they're sending over the the facts and over the prescriptions is fine.
We haven't had any bad comments from the doctors yet.
OK so there.
So I'm thinking of the year presidential scene and I'm thinking of something going on next week is there a link here -- you lending operation.
Yes we actually didn't make contact with mr.
-- brought -- and he's done legendary announcer who has been announcing for decades now.
And we went ahead and send his entire inaugural parade team bunch of our sunglasses that they can Wear during the inauguration.
And we're proud that our company has made it to be a part of this historic event yes I yanked him for President's Day.
Not yet but we we have something in the works right now and.
You'll know about it when when we do it okay and then Sunday may also do is you have it's your charitable so for every awareness classes cents donated what do you do.
Wolf but that's what looked terrible program -- 01 per one vision program and what are on television program means is that for every one pair of eyeglasses that we sell.
We're helping restore vision to someone in need.
And we're doing this by making strategic partnerships with nonprofits such as sight savers and operation I say.
Can we give back either a new pair of eyeglasses as well as cataract surgery consumables to someone in need.
And cataracts of the leading cause of blindness -- that's exactly.
So yes also in the United States -- three month old company this obviously wasn't easy can you share -- struggles and trying to launch thank you frank.
OK there were a lot of delays in this in launching this company we thought that we would get it up and running within a year.
But we were wrong there's a lot of research that goes into making eyewear -- that we we didn't we didn't think when we started a company.
We have to sit down if -- design have repaired if to make sure that you're working with them right manufactures have to make sure that you have the right product.
And also the right colors for that people -- so.
It's a lot of head scratching in the beginning -- you're you're thrown.
That thousands of others to -- -- -- to choose which kind of brings you wanna make in your afternoon downed your first collection -- really tough.
But we're up and running right now and and then we're enjoying the success.
And final question this is coming from the -- isn't anyone listening and asking do you -- a -- to the doctors this and you prescriptions.
And no will we really can't afford it -- they're comfortable -- -- a little -- -- not modest.
Well good luck nine most anal -- -- -- the time cup -- there thank you frank dot com my shine your website.
Thank you so much enjoy your -- newsstand.
Well thank you appreciated -- I -- break right now -- right -- -- with the CEO of the Consumer Electronics Association.
Welcome back everybody AMR and Cincinnati thank you for joining us -- I think of Intel and Microsoft and Google and Amazon and apple.
I think of some of the world's most successful and biggest technology companies and I think Gary Shapiro the CEO of the Consumer Electronics Association.
You're out of the new book it's -- intimidation.
At ten killer strategies of the world's most successful business is what -- you know marry.
Well first thanks for probably -- -- what do I know is that the companies that are successful are -- just like people that are successful a Ninja's Il Japanese warrior.
That was very flexible against big odds and succeeded.
Against really tough competitors and that's what companies do innocent peoples and governments and industries have to do as well.
So -- this mom -- the small businesses out their land from these big exemplary companies.
Well the books of knowledge about the big companies but about small companies as well and I'll tell in the big companies have an advantage in strength.
But they're also sometimes.
I have a disadvantage of being slower.
They can innovate as quickly small companies are flexible.
They don't have the bureaucracy.
They can make a decision and go into a market quickly.
And well at the big companies still working -- up the decision making process so.
You have to as any -- would -- what your strengths and weaknesses are.
What your big big goal is and then keep adjusting your strategy to get there.
You know we tell our employees and organization we have a 150 employees.
That you have to think outside the box and if you see a brick wall.
You break it down you go under you go around -- you become invisible.
But to succeed and get ahead don't just come back and say well I hit a brick wall that's like for some women alike on your surest thing I couldn't get -- I guess in that subject matter you have to keep going and come back -- answer.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Was certainly have to know your competition.
Figure out where their strength is and be better than them.
You also have a team now most people it's conventional wisdom this is -- when you have people you figure out what their weaknesses are used you work at strengthening.
When people have weaknesses they can almost never be strengthened so -- do do you build a team around their weakness you you when you hire someone is a small business owner you know.
The hire a clone of yourself you hire someone who's gonna compliment your week any weaknesses which require some real self self honesty.
Taking risks -- that's who we are as Americans and that's a really important great thing.
Because we take risks here and we -- which we often do we learn from it and other countries it's a badge of dishonor to -- of the business here.
If you take a Smart risk.
You pick yourself up and your better the next time look at the number of times and apple arm or any of those companies have failed frankly.
And that's a good thing and even for small business that are obviously you don't bet the company on one thing.
You have a backup planning to take Smart risks.
You also have to you.
Be very careful and have a strategy.
The strategy should change over time magazine -- always changing it's not just the status quo things are always changing.
Around us and that's an important thing and most important is to be an -- had been -- culture I even tell my kids that think like ninja solve the problem.
Come back with a clever idea because as parents we have to give our kids the gift of self confidence and a problem solving.
And no better country in the world is better.
In the US that way because we think outside the box we're diverse -- a genius.
We question we held the First Amendment and that's what our strength is and that's why we're gonna -- Internet in technology.
In movies in Hollywood and creativity in broadcasting.
And so many endeavors -- -- the best in the world that.
So what happens Gary to a company like Microsoft he's been around a long time of the blue chip stock.
And a -- -- like Intel these guys are struggling because tablets and Smartphones are so popular.
Pretty change adapt that the times they're big companies they have obstacles to what what can they weren't from the small companies what do they need to do an -- opinion.
Well for -- -- Microsoft is a great company -- -- a great product windows and it's adopted the product over time.
But I tried a whole bunch of things many of which did not succeed the liquid.
How they did they spent a lot of time developing the connect product which is a beautiful product the response to motions it's graded video games is being integrated other products it's a clear winner.
Intel's another phenomenally great American company what I love about Intel is they take a large percent of their budget even in recession years.
And the invested in research and development.
Sure they bet big on PCs in PCs -- are struggling now with tablets.
But they're adapting quickly they're moving they're investing those things as well there catching up and others and they have a great future and them.
What they show his comings and they're not one hit wonders they had -- -- lots of different things and some things stick.
Most things don't and nastier by the way for any successful company even apple which is the paradigm it today of the success -- coming.
They have a list of products which with the which were introduced and said these are to be the greatest part they don't succeed and that's okay because they learn from it -- -- done.
Garry Shapiro thanks patriotism.
Exciting -- good luck.
Thank you for having a unit speaking of patriotism guys.
Just thinking to myself here.
Wal-Mart the world's largest retailer -- a patriotic not only are they hiring a 100000.
Workers workers -- veterans.
Over five years are also investing more than fifteen billion dollars in products made in BUSA.
Over the next decade I don't like to do is cheer company but I think those moves by Wal-Mart.
Deserve to be cheered.
Quickly going to review or -- -- look -- says.
-- products -- a quality product and service and keeping margins -- that's great business advice.
Lots of -- names that we just talked about -- in Wal-Mart are stellar examples of that.
Sounds simple but very difficult to do you advice are -- and finally yesterday we asked you would you quit your job over bad box he waited on FaceBook.
This is what you said.
Marilyn Thomas no not -- I did everything I possibly could to get along.
We stamper says I did in an hour later the rest -- I don't Lisa Ferguson says -- -- about a dozen of my colleagues have recently.
And -- -- I'm not going to stick around to be pushed around by Abbas.
Who would much rather tell and not listen.
Yes I would have quit due to a bad box we do not have a question for you today but we will.
Tomorrow or Friday and we thank you for chatting in on FaceBook.
Slash Fox News lies and that Twitter at Fox News last online some netting at -- -- -- line and my face but kids.
-- immunity at the end.
Thank you so much for joining us on the small business Wednesday we'll see you back here tomorrow that.
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