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Cadillac goes electric

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  • Description

    Gary Gastelu and Bob Ferguson, VP of Cadillac Global, discuss Cadillac's new electric vehicle the ELR

  • Duration 3:04
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At -- Gary gasoline joining us now from the Detroit auto show you are winds that vice president of Cadillac global hey Gary.

-- how you doing you know back in 2009 Cadillac introduced to converge concept.

Here at the auto show it was a Cadillac version of the Chevrolet Volt well this is -- the production version of that now noticing Cadillac.

ELR extended range electric luxury coupe with me now is Bob Ferguson the global head of Cadillac you know back then a lot of people are saying there.

The -- should have been a Cadillac is the high cost of via technology involved maybe that would have been a better way to start trickle down to the -- -- -- the way did I mean yeah to have a little.

About first you know the volt is number one in consumers' satisfaction and it's a tremendous vehicle and it's doing great.

This is a much different vehicle it's a natural progression for us with the technology we take it to a luxury consumer.

The research shows that the receptivity for a luxury.

Vehicle that is environmentally sound is very high.

Really not too many of these gentlemen -- this performance the only other plug in luxury car right now until some of the features on this that are unique to this is supposed to the -- So the the wheels are much bigger -- twenty inch wheels on this its wider.

The drive train has been tuned.

To put a little more -- power into it if you sit in this car and drive it -- put you back in you're seeing the handling his very tight.

So he feels like a luxury car with a little bit of an overtone of us 42.

-- about an economy car.

No this is not an economy car this is a true luxury car with -- AM propulsion system that's very good for the environment.

It's going to be hitting the road doesn't have a 2014 or before they're killed -- to a fortune in January of next year January Michigan build those same assembly line as the volt will build the right here in Detroit at our hand -- -- -- Any projection or low volume for this blue selling a lot of in this -- -- -- -- -- volume -- This his car will be exclusive will only make so many for so long.

So that consumer's interest -- they should step up by this right away that they haven't talked price yet -- the volt is a 40000 dollar car I'm guessing with all the leather and the active suspension and all that this can cost quite good morbid.

How much can we expect this might and the cost that we haven't decided on pricing but this will be price is a luxury cars.

It it is as the nicest interior I think in the entire line it is a luxury vehicles -- the pricing will be different in the -- is also gonna help spearhead.

-- growth abroad.

No question about it we'll take this vehicle to.

Markets where we do very well like China today and it.

It'll also be -- growth engine for us as we enter other markets Bob Ferguson global head -- like thanks for talking to -- big show here for General -- you've got this you've got the court that.

Some kind of show here this right.

Everybody's talking about the Corvette I have a good question about the kind clr.

-- there -- only making a limited number is that correct.

That's -- say they -- -- held many though but expected in the thousands probably not the tens of thousands.

To keep its superior experience for us and unique thank you Gary thanks for your reporting today and -- that.

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