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Rob Enderle of The Enderle Group on Facebook’s new ‘graph search’ technology and how it will impact the social networking sector.
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If we're gonna its new ground search is and really -- president rob and really give your -- a couple of -- response investors he -- selling.
How do you feel about this announcement.
Well I mean it I think it should good announcement.
A -- announced more than via.
I think what happened.
Missed expectations -- were just expecting more from the company and the end result is they didn't get what they expected until just DM the market at punishing -- but I.
And Myanmar is an interesting concerted and advice do you know it sort of search -- -- cross section of everybody here triple one of the examples that.
That was put out there was you know look among my friends who -- a you know leaves in Menlo Park and also like scheme of -- immediately.
You think -- your privacy any time here minding data like bands and and then also it feels like coming they would sell to advertisers what do you think about all that -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And remember that case spokes model it's not you know charging you could this -- -- Charging other people for access.
And of course that brings up this Specter but recognize at least this in that case that allowing you to use beat Croatia and I as well or your benefit they've always had that information.
No this is that is more about a personal benefit but clearly don't know -- you blinked up.
And and what you're doing with -- -- which would be valuable.
Yet I mean an -- just point out to users that they're able to do this cross section and how they're able to market you're outside I don't know maybe I'm just.
Old -- paranoid about this -- opposed the very users.
But let's also the other companies that this threatens of course because Google stockholders.
Were relieved when they heard about this -- it's not search in the traditional sense of something very different.
It does threaten though blinked and whose business model is about connecting people together through relationships which is.
You know very relevant to what we're talking about here and it and it also threatens -- to a certain extent.
Well yeah most certainly -- -- into Lincoln probably the biggest.
Biggest drug because this is -- people -- people.
Well in the end I'm not in -- -- much with regard to -- all on the because.
The opposite is much more -- -- site where you don't necessarily linked with others define stuff -- go to law that he restored you look at how people of repute despite.
-- it a little -- aren't.
And I'm not as worried about -- because of the way you'll -- Shell.
But clearly linked unit linked in has been exposed -- because even though this is mostly focused on.
This social aspect of that relationship there could easily but they're just followed business and it's much closer Olympian and it has been -- -- You know Mark Zuckerberg presented it as the third pillar of -- -- do you think it's a big enough deal to Warren -- Well I I think this is one of the values that based what was somehow this thing.
One of the problems based -- you have thousands of friends most of which you don't -- -- now -- have nothing in common with you.
This would allow you to use a teacher -- -- group -- brand but I Nevada super group of ground.
Of people that had similar interest to -- and where you might have.
Some energy you they've been used in that group who accomplished common goals.
That was really thought -- one of the powers that based book that never really emerged in this would be one of the steps.
Into actually making that happen delighted that he articulated that particular -- particularly well.
You don't listen -- then it immediately -- had Hume.
You know monetize this is the value that encourages more people to join because they can -- do this kind of crap search or.
You know is the value to advertisers is -- said they kind of always had this ability you just didn't really look under the hood and see you that they were sitting here doing Hayes heard searching -- who does this in this -- -- that group of people that advertisers.
So is this really worth very much for -- monetary standpoint.
Well it makes FaceBook -- trapped after more track X number people kind of bleeding weight based but it was speak people getting bored with the property -- -- -- -- note.
A property it doesn't have anybody going to a doesn't look much for advertisers so.
From the standpoint of holding -- -- the FaceBook audience.
And may be -- here is as bad as -- Kennedy's strength and that pumping of interest ever -- -- doesn't necessarily have to violate your private get their space based -- belt -- More popular -- at the end of the day FaceBook was acquired all the information it was it was delivering it advertisers.
But really for the most part wasn't giving you the battle for the information might actually he gets more providing you benefit.
-- necessarily providing benefit the advertisers will always had access to the upper.
All right -- early thanks so much.
My pleasure.
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