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Cadillac Global Brand Chief Bob Ferguson on the new ELR and how the company plans to compete on the e-vehicle market.
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Get General Motors hoping to have luxury need electric with this new battery powered Cadillac Jeff Flock is that day two of the north.
National holiday show and do sure -- with a full says -- -- Jeff.
And very it is take a look at it the EL are you -- remember the converge the Cadillac converge which was the concept car I got Bob Ferguson -- the newly minted head of the Cadillac worldwide brand idea.
Pretty excited about this month.
This is a pivotal point for Cadillac this car with its styling it's luxury its new propulsion system this is going to be big winner force we're very excited.
Is this mark citing the Telecom I gotta ask you -- this man spent much of his career with AT&T.
And -- used cars more sexy.
You know cars are more sexy and I enjoyed my time in Telecom but.
We make something here combines art and technology and engineering so this is a lot of fun tell me about this Clark now you know the Chevy Volt frankly I've also from my network sometimes takes a lot of heat you know for the money that you spent on it.
Although it well outsold the Nissan -- we're talking to Carlos gold's earlier from these -- What your vision with this car what's the market.
How soon will -- be at the market and what's it gonna cost.
So we'll have this car out in -- January of next year we'll start producing it in the fall.
Can't this -- test really well in the test well in in areas where maybe Cadillac -- it has not been so strong.
For example it tests very well on the coasts and in the northeast so there is a market full or a luxury car.
-- comfortable.
Very well apportioned but also -- is the added effective be good for the environment and this one just so the people know.
This not only has the electric propulsion system but it has a generator on board so you don't have a range anxiety that's right that's right you get beyond a certain point where -- extinguish the battery the generator will kick in recharge the battery.
And you can go for hundreds of miles look at this and a lot of buzz around this this was unveiled not long ago which you see all these folks.
Interest to -- at the the concept of electric Cadillac.
It's pretty exciting -- Yeah and it's it'll be an exclusive offering there's nobody in the luxury space you can do this right now so we will be distinctive -- we're only gonna make so many for so long so I think it'll have an air of exclusives -- -- -- market.
January January.
Nice Bob Ferguson.
Spent a lot of time in Washington.
Mending some fences with GM's.
Relationships in Washington get a pretty good job with that everybody -- -- -- It was it was it's tough one for a while but but things are good now for -- great to see yeah.
Congratulations on the -- are always good to be.
Excited about a new product in this is one a Cadillac that has GM headed in the right direction.
Next hour I want to say hey maybe next hour old VW next hour.
And then on or after that but will be somewhere exciting don't worry that -- -- at the Detroit auto show Jeff just clarify.
Thank you so much and --
