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Just before the last break I brought you my take on Lance Armstrong I said very clearly does not -- is -- generosity and baffled will not be forgiven.
Joining us now is bill -- his profound across seconds dot com this man is -- image and public relations.
At do you think that Lance Armstrong.
Can all should be rehabilitated what do you side.
Well I think if he used to be re abilities can be a very long hard uphill slog for him but he's used along hard appealed.
I think he is only one shot at this one opportunity to apologize and to do it right.
If -- -- is that if he if he only gives a half hearted apology if he.
It does something which causes people to question his sincerity that I think you're right he he'll never -- the the -- -- -- the American people is not a financial thing is I mean this is a question of Obama and forgiveness.
-- I don't think you can get is on back and I don't think he will be forgiven.
But on the financial side of things I mean he could make -- -- you -- -- vocal to -- -- movie -- whatever.
Comes totally clean up total bull would probably sell pretty well -- -- can be rehabilitated in that sense couldn't.
Well he could but he also some other issues the idiots who worry about here you know at in my company fifteen seconds that we advise our clients not to let.
Make you do things other than the right thing.
-- but in this case he has tens of millions of dollars at risk in lawsuits so he -- careful when he does his apology on how he phrases it.
Other -- may be playing into the hands.
Of those people who were about to -- -- -- have been -- in lower over the years now focused on the he's gonna actually could testify against some of those people.
Look we formal call -- I mean.
That's not gonna go down while you can't rebuild added I don't image that's gonna drag on for years and -- -- -- -- Iraq coming -- -- that's a little strong but what do you do that kind of thing all the lying in the past but the testifying against you colleagues in the future.
-- I think he will be judged battling on.
He has a very fine line to walk he has to take responsibility for what he -- done.
He needs to do that fully completely asked to give explanations but not excuses and he can't be seen as somebody pointing fingers at everyone else if he does that.
I think he's lost so in your opinion your professional opinion he's gonna come out a full throated apology.
Full disclosure of every single thing he's ever done and it abject begging for forgiveness he's got to -- all of that as -- He's gonna do all of that.
Minus the part about pointing fingers at everybody else and that's very hard to do because when you're getting a full throated apology -- get questions about -- but the others.
And -- -- -- -- fine line of not looking like a rat.
We're looking like he's really sincerely sorry for what he did.
Built would you stay that for 12 -- -- public company members who listen to make coal Lance Armstrong ranch company.
You thought I was pretty strong up.
I was very strong to strong choose your words.
And I think that you probably are sharing the thoughts of many people sitting at home right now we're saying now.
Really you're gonna sit before us and say that you're sorry after lined streets of that -- so many times.
People have been severely hurt by this I don't see your recovery for Lance Armstrong anytime soon and I.
I think bill's comment before that that.
-- he he only gets one chance to get this right but the same time it's not underestimate.
Lance Armstrong what he's accomplished athletically even if it was.
Do you cheating.
Enter to win all those -- -- titles the marathon that goes into with the preparation.
-- that this is somebody who has a disciplined any drive that I think.
Probably many of us don't quite understand the level -- -- -- and so.
While he only gets one chance to get right you also I think has a long time to get over this and I think he has a long term view.
Should he be forgiven that's one matter will he be forgiven.
There are a lot of second acts in America Stewart -- that point bill I want to get.
-- go last question for you.
What you think of us I think the real winner in this is Oprah Winfrey.
Well -- it certainly she said that this is the biggest interview of her life if -- done a lot of big interviews.
Her network is is largely unknown there her new own network.
So I think she'll be attracting a lot of lab also network with this interview and so you're right I think it if she probably come out -- -- of the -- no matter how the interview works.
She'll be a winner in this bill hollow fifty is that fifteen seconds dot com.
1515 seconds -- wanna get that right bill thanks very much for joining us a great pleasure thank you so it's less work.
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