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Toyota Unveils New Concept Corolla

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  • Description

    Toyota U.S.A. CEO Jim Lentz on efforts to improve the designs of its models.

  • Duration 3:46
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Toyota regaining its title of world's top selling automaker from GM -- for 2012 the Japanese auto maker increases global sales by 22% year over year.

In 2012 selling nine point seven million vehicles sucks but this is very on Jeff Flock joins us from the Detroit auto show with tour at a USA's CEO and president Jim Lance black take it away.

And has Sanders David.

I'm gonna suggest to Jim Lance -- you really taken the gloves off this year.

-- to say that because look at this exhibit if you could just see how big this exhibit is this is the biggest exhibit you've ever -- yes.

And I want to say that in past years -- sort of kept a low profile Detroit -- we will live here.

This is a big domestic you know auto maker town.

This is a new Toyota.

Well it's it's 35000 -- square feet it's -- it is the biggest we've ever had but part of -- we've got such a huge lineup of product now.

It all this exciting new product.

That we just need to be able displayed for all of view.

As wells our customers to come COK well on that point take a look at this because sometimes you've been criticized GE you make these cars that everybody buys.

-- old start Iran may go their great.

But somebody says you know -- -- optical but could -- be a little sexier.

What's this this is -- year.

It did this this is the for your -- a concept coral.

So you what it is is -- -- styling execution.

Of the direction of the next generation of -- so as you know.

Corals -- most popular car in the world it's known for its quality dependability reliability and value.

But not necessarily for its design.

This car changes all that.

And why have you chosen to do this I mean you're already the most popular -- -- call in the world if it's orange does it -- worse or something.

No runs much better but it -- that the big differences we know that quality dependability reliability.

Has always been important to consumers it still is today.

But emotion is much more important it's ever been in the past so exterior styling insure your styling fun to drive.

Telemann X connect ability is now equally important or customers so that's why you see cars like this cars like Avalon.

Cars like crap for coming out is -- for consumers demand and did did I can assure medium failure -- -- running yet can we run that tape of this unveiling.

You know you've always had low profile unveil its you know they did in the past guys have crashed through walls and you know all sorts of things they had.

2000 mystery one year -- truck unveil.

You've never done that this year this is is a our Samsung monitors that actually displayed video and then go -- speaker.

And how that works -- the new order -- but that's part of the emotion that's part of the excitement it's it's no longer just you know taking the curtain off of -- product.

We've we've got to be more exciting.

More stimulating for for all the journalists but also for customers to get excited about the products it's it's today's business journalist to have a short attention span -- will.

-- never review that the Jim Lance I appreciate -- this is a great looking car and it's a Toyota had no offense to the folks at Toyota but as Jim said.

It's -- may be attitude to our.

You know whether -- to our folks -- -- GM it's not your father's Buick or your grandfather's -- your grandfather's story audio it's not Sunnis.

Color either by the -- doesn't sandy doesn't like the caller -- like the color -- I think it's I think it may be kind of uses its eyes car than gals -- now.

You can't say it's everybody's got the most popular car in -- world what can I say I don't say yeah.

Turns out of his way to Asia -- -- -- thinking OK -- stabbed and I is that in light thank you Italy's from higher.

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