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Gary Gastelu and J Mays take a look at how Ford is reestablishing Lincoln as one of the leading luxury manufacturers in the world
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RA let's go to the guy you know is about everything.
You know related and that is Gary gasoline joining us in the to -- -- -- show here in front up -- -- -- -- -- Yeah we're about halfway through Dave 115 new cars and concepts being revealed here including this is the -- in any case he.
Concept you know -- in the middle -- re branding.
Read -- the Lincoln brand.
And this is one of their first forays into the compact crossover segment -- a very popular segment.
Among car buyers today with me now is.
And I thank -- nice to see you you've got quite a task -- -- kind of reestablishing Lincoln as one of the leading luxury makers.
In the world and how are you going about that and that is the step by step process is their big picture -- We're -- about methodically.
If you're here at this time last year.
We introduced the MKZ.
Which is the sit down -- is just now arriving in dealerships step two in the process -- the -- that -- just alluded to.
If you look at the luxury car market that is the fastest growing segment and all of the automobile market.
I'm with the in the luxury segment small crossovers that you also alluded -- Are the fastest growing segment so that's prime real estate we think for for Lincoln's second foray into its reading reinvention.
Together with -- Casey and -- Casey.
I think -- showing that Lincoln's.
Very very serious about -- -- them and these are sort of the personal luxury cars of today.
And what troops were back in the old days in -- car industry these small crossovers knows they're becoming that this is actually based.
On the Ford Escape very popular car.
But it doesn't look anything like you've really done a good job as far as giving its own identity is that easier today with a technology you know the old.
He had a lot of cars that you know Ford Lincoln -- at the same this is very distinctive buzz the new manufacturing technology making it easier for -- Well it's it's it's that but it's also the commitment of the company.
This is based loosely on the on the Ford Escape but it's a wider track -- -- lower vehicle.
Clearly it's all new sheet metal there's no relationship of the EB piece on this car that you could see too many Ford product.
And one of those things that.
That you have to do to show to a luxury -- that your that your serious is to show them something that's exclusive and that's what we're committed to doing what when.
We submitted a key aspects of the new Lincoln design that we see in this vehicle that it is very much like him -- a lot of well if I start with the face of Lincoln this is what we call the split -- grill so it's as though.
An eagle has just some.
Put his wings out and it we think it's a brilliant -- And that this is that a great rendition of it we started this last year as a civilian -- this is the second car to achieved out.
Now with all -- comes as we sort of move around the car.
The the -- is very very clean so you're not gonna see a lot of superfluous superfluous lines on the car you'll see long.
On the vehicles that are really there just to break up the body in such a way that it -- clean modern and elegant.
There's a lot of beautiful -- on this vehicle but it's done in a very sophisticated manner.
And then finally if you move around the rear of the vehicle.
You'll see tail lamps that we call coast to coast tail lamps and those have been a hallmark for -- look for Lincoln over the years.
Ever since the sixties.
What we've done with those -- however is raise them apply.
But the number played under the lapsed and it gives the the rear of this car particularly if you're following it a very alert and sporty flavor.
-- -- the interior getting special attention.
Will -- -- interiors where we really put extra effort so let me just mention a few things -- not unlike the and -- we have push button transmission.
Which is wonderful everyone loves the we've also got program programmable ride control of the driver of this vehicle can actually program the ride to his or her taste.
We've also got personalization.
In terms of delighting in the Ambient lighting on the vehicle.
And then what we are talking about in detail but what.
This interior is alluding to is the amount of -- Our -- and really make this car -- And we think the interior of this beautiful creamy leather together with the creamy.
Tri coat metallic on the outside.
Is just such an elegant combination -- called this a concept of last week's show last year -- -- Casey was a concept when can we expect the citizens there isn't sure.
Well we haven't announced today but if you keep in mind the in Khazei concepts looked just about the same when it rolled -- Onto the -- -- keep in mind that we're calling this a concept we think customers will be absolutely delighted when they see the production.
Version I -- thanks very much -- tomorrow morning.
Cup of look at -- couple of his larger cars to new Ford.
-- gasoline thank you so much and for more from Gary just log -- -- our website.
Fox car report dot com to be exact and now 1 o'clock today carrying gas and we'll bring you more everything from the auto show which really -- -- very -- like a two week long.
Showing any just really see so many unveiled.
