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Shmaltz Brewing Company founder Jeremy Cowan on high-end draft beer marketed to the Jewish community.
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What do you get when you mix Judaism and beer brewing well according to my next guest you get an American Jewish celebration beer.
Joining me now for the thinks small business negative than the bonds Jeremy Khaled founder of schmaltz brewing company the makers of paper.
Called Phibro where did you get the idea -- says -- was.
-- -- -- -- beer is the first and only Jewish celebration -- in the United States high and craft beer marketed to the Jewish community and anybody else who gets a kick out of the chicken -- great -- All my Jewish friends -- wind breakers as they're big they're drinking population yes we get the question all the time don't she is not drink beer thought Justin drink beer that was going to be our bumper sticker in the very beginning so.
We love the play with stereotypes and it's been important for me.
To have a kind of wonderful high and craft Beers and celebrate Jewish tradition in the calendar bring to events.
But also now craft they're so popular insists -- Growing that we wanna make -- that stand with the best craft.
Save yourself so reserved press led 2012 sales and -- sold 125000.
Cases that.
Three F nine dollars and sales -- us all let's go.
I don't get in there we have every kind of look at ourselves like a boutique wine brands craft -- growing segment is growing but -- -- tiny sliver of the overall -- beer market and the bigger markets down craft -- up.
It's a wonderful way for us to participate in an exciting time can.
-- -- -- -- -- -- -- -- -- idea of never getting pushed back.
In the very beginning I think people were a little surprised to see a dancing rabbi and a beer label -- -- -- on the roof play bill but you know after sixteen years in business.
It's been a wonderful way to kind of celebrate what I'm proud of participate in the community and make great -- for anybody else who likes -- -- -- you actually went up to northern California -- senate but here from California -- I grew up in northern California and started the company in San Francisco in my apartment in the mission district in San Francisco.
And -- -- hundred cases of beer -- a tiny little brewery in northern California.
Delivered at around the Bay Area and my grandmother's car at the time I didn't own a car.
And so that's just how it got started and it really is a tiny little operation with a hundred cases for -- 96 this year will probably top out at about a 125000.
It's okay there schmaltz and yes it is you got different like -- different.
Bad brands with a beard thousand a beer with different names what's the you don't wanna get you get the most reaction from the well on the name.
If this is definitely so -- the chosen beer is our flagship.
Brands names -- -- brewing as the name of the company and a key brew beer is one brand and then we also have a brand called Coney Island bloggers and so this is a brought -- the we -- here in New York obviously tied into Coney Island.
And -- celebrate some of the spirit the -- craziness of Coney Island itself but in these wonderful -- and craft -- -- Christian consumers as -- as we you know we sell at places like -- places like whole -- and fair way -- beverages and more and bars around the neighborhood so we're excited that everybody who -- great -- can get excited about our -- Alright great idea that there -- but our right to take you very much we appreciate your having.
