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Brean Capital director of research Todd Mitchell argues when it comes to shootings in the U.S. it’s a matter of guns over video games.
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-- thank you very much -- vice president Joseph Biden meeting with some big names in the video game industry talking about sudden violence contained in some of those camps.
Dennis -- is that it GameStop here in Manhattan with how this could impact.
Business -- MS.
Hey guys I don't -- -- -- here now with Todd Mitchell of bringing capital follows the video -- business for his clients it is investors.
And you know Todd thanks for being with us.
All the stocks it seems the four majors took hits after the Connecticut shootings down eight to 18%.
Which one -- you recommending right now.
Right now we're recommending Activision NEA.
We have although I'm not take -- and why do you have a hold on take two take two has that.
Urban game word doesn't have the coverage of oh gee it's warfare like World War II video -- it's actually people shoot people on the streets does that concern you about the valuation of the stock.
We have some concerns about the exposure of GT -- to this this -- -- -- but you -- eight more of a structural issue with them not being able to transition to a digital model.
Right I see because though the game makers are going -- -- an online model like Activision is done with college duty instead of packaged goods sales.
Now sales in December fell 20% from a year ago overall and in 2012 sales fell 22%.
In December do you think that the sales were hurt by the Connecticut shootings on the margin I think so particularly in the first person shooter category.
Particularly at first person shooter category because that is that the most.
Violent and overall though you were saying 30% pure games roughly released this year vs last year.
But the revenue went down only 22% so the industry as we get into trouble.
No I you know I don't think so I mean who were looking at retail sales here that -- definitely entirety of the industry.
I I like two factors you know at first person -- were still the the first and the third title in December call of duty and halo still sold very well.
And you know on a per game basis he -- revenues per game go up 11%.
This is a lot less product going through the channel and a lot less product going through the retail channel.
Now in terms of the meeting with Vice President Biden today is the video -- industry -- kind of a hard place in terms of how vigorously.
They can afford to push back and say look.
-- don't kill people guns kill people.
I think if the PR issue more than a sales issue.
The fact of the matter is -- the politicians are going up an easy target that they don't want to go after the hard target.
The easy tar rivers of the heart target indeed -- NRA itself.
Turn -- a bunch of but negative criticism on to Hollywood in the videogame industry seeking the cannot push attention away from the guns did it yes again I mean this.
Of the global business.
Kids play the same games in Europe -- -- the same into Japan and and they don't have the same issue by the corporation of guns in this country as a matter of guns rather than games.
Do you think the industry because it already has a voluntary ratings system to let parents know what gains they should not be buying.
Of course kids by him anyway what else might -- industry come up with here what -- do you think did she could do.
I think I you know I think -- has to -- a message delivered about the content but you know -- there -- -- rating system it has to be -- I -- that goes to the retailers more than anything.
And and and parents have to be aware of what their kids are playing.
But but but the real issue here is is not -- -- -- -- you know little boys always -- with toy soldiers and always -- cowboys and Indians that's not the issue.
Yeah I remember back -- -- a kid people worry that by James Bond kit I had was gonna turn be violent happened so far.
All right thank you very much for being with us Todd Mitchell of bringing capital nice job thank you okay back to you -- -- And --
