You're watching...
No Such Thing as Bad Publicity
Details
-
Description
Stossel correspondent Kennedy and Reputation.com Vice Chairman Howard Bragman on the business of bad news in Hollywood.
- Duration 6:17
- Date Jan 11, 2013
You're watching...
Stossel correspondent Kennedy and Reputation.com Vice Chairman Howard Bragman on the business of bad news in Hollywood.
Also in this playlist...
Auto-advance: ON
Auto-advanceThis transcript is automatically generated
Dot com understands that he's public relations man in Hollywood represents performers including in the past this shows special correspondent Kennedy.
Kennedy lives in LA and has worked in TV and radio you've noticed that what's bad news for normal people is okay for celebrity.
Yeah IISM meant them when they're -- hasn't had assigned to many morality clauses.
But Charlie Sheen didn't work and still got tens of millions of dollars for his work on two and a half men and he's got a new shout.
He lost Two and a Half Men but he landed on its feet with a show that he -- with an eighty million dollar to help you knew that you know in big harassment who.
Fear about the stuff now he's -- and understand why bad news for someone like that is very profitable because that's so entertaining and it does -- magazines.
And yeah I -- slap in Gypsies and stealing necklaces from Jewelers in Venice Beach.
I don't be too -- imply that for someone like Lindsay low end.
Anyone who employs or whether it's it's Playboy or if she's gonna play Elizabeth Taylor on and -- a week for -- time.
They know they're gonna get hundreds of publicity may be -- -- but people will watch.
Howard you call your called the Spin Doctors so I assume.
You do try to spin it for the better.
You know this spin doctor comparisons one I happen to like because.
What the doctor somebody comes to be and they say I have this problem and -- the Spin Doctors really my job to take the pulse do the tests and and really ascertain is this a true crisis.
Or is it just a controversy is that something that's going to be damaging to the career or something that will blow over we just ignored for a few days and that's -- the doctor comparison comes in John.
Not many years ago if you were okay.
Your career was so.
-- I think that's true fortunately for me I'm gay and I've been alongside people when they come out and it's not a big issue anymore we we have openly gay stars of many TV show is openly gay people -- many news channels.
And that we've gotten beyond that and I think that's a good move for society.
By contrast Rock Hudson.
Kept his sexuality secret for years Canada's leading and they would come into brothels send them to brothels to just say -- I -- straight out.
-- what they would they would do that error of the you know of the girls who work there c'mon we're do you think they were doing when they got emotional.
-- So what.
There are few things that get -- punished in Hollywood today hate speech were racist yet Mel Gibson and Michael Richards and they're not working anymore Chris brown and this is actually -- and -- story to me.
Chris Brown beats up his girlfriend and you know perhaps it was within an inch of her life -- she didn't get out of the car who knows how far that would've gotten he put her in the hospital.
He -- record sales are higher than ever and so were heard and there are back together -- card that you.
Let's say he's married this is such an incredible story she's married to a a managed got married in California and then she got pregnant with another man's baby.
But because she's married her husband is the presumed father and he can actually make some money out -- that bad news even though she dumped him.
After making fifteen million dollars on her own wedding.
And Howard -- your last thing really brag commander did you make this -- -- working in the PR dollars.
Was born that way just got lucky equipment I work with a guy -- Paul -- years ago true we could have quite a PR firm mom.
-- contracting.
And this.
Perverse idea that in show business acting out get to work and make you money is now -- well known enough that a web -- of this -- video with.
Former child star Ralph -- TO -- him he was the Karate Kid.
But he hasn't had success like that since now he's 48 so his.
-- for ranges and intervention.
I'm -- loved ones -- here.
-- manager and your family.
-- They think -- card collection gentlemen this week.
And one time my publicist -- in of them.
I was -- -- -- -- is not an alcoholic doesn't prostitutes if you -- degenerate.
So.
If it's really not that bad right.
Howard you know let me.
Let me let me just say let me clear some things up people like.
Kim and Paris Hilton were discovered in ways that would ruin people's career twenty years ago oil and and both of them have made tens of millions of dollars out of it.
But let's be clear about somebody like a Lindsay Lohan Lindsay Lohan does not have a very good career now.
She had a much better career before she's considered quote unquote an insurer of all -- which means.
They insurance companies have to.
Her movie she did about Elizabeth Taylor didn't do very good ratings and this was a girl who -- a movie star.
Who's now doing cable TV movie so it's certainly a downfall.
Shifts higher expenses -- legal fees.
She's now winning and Charlie Sheen may have landed on its feet quote unquote.
But he had the best job in TV he was the highest paid actor on TV and I doubt very much that he's match that success with his new show.
So there is a price to pay in some cases.
And everybody has their own DNA some people have controversy.
And they come out of it stronger some it rooms their career.
And although three million people watched that.
Friday kid.
-- -- video that is that is control act as Howard says Tom Hanks Denzel Washington Sandra Bullock Taylor Swift lots of the biggest stars clean.
Well and but Justin Bieber is one of the biggest stars in the world.
And the announced that they have been -- little womanizing that the and that to me but Victoria's Secret models out though he has been on an up with this family time.
Yeah that he was just that photograph by TMZ -- and wheat.
So what does he -- to -- to smoke.
You we'd Kennedy smoking weed among eighteen year -- five and eighteen year old who.
Hasn't smoked we.
Number one -- I I'm there I'm like -- have probably been taking up smoking we number one until that a lot of people think it should it harder.
Thank you Kennedy thank you Howard Bragman coming --