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What Is the Value of an Academy Award

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    Goldderby.com’s Tom O’Neil on the economic impact of an Oscar.

  • Duration 4:41
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Nominations for the 85 annual Academy Awards are out in Lincoln leads the pack with twelve nominations including best picture.

But do Oscars -- box office gold according to study.

By box office -- the best picture Oscar winner as of the last twenty years got a domestic box office boost at thirteen million dollars an average your.

The numbers are now even Oscars Tom O'Neil editor gold derby dot com.

Tom welcome to show you brought a special for you it's all gossip still -- let me mr.

real Oscar I can barely that if I have freakish upper body strength so that makes a -- Qatar and -- -- -- this is about seven pounds at the Yazoo City about six pounds but notice -- tarnished it is it's not real gold.

This year Hollywood will spend a hundred million dollars.

To win a fake gold -- -- that costs for an announcement affection while proof that the town is -- well increase or -- crazies and a hundred million dollars you spend about if you win what is your possible take.

Well I disagree with that number we just showed on the scale and I think it's much higher I once asked Harvey Weinstein how much money did you make -- -- book publisher by the well easier.

How does -- shout out okay we've got RV get a break past that Al media yeah so he sits Chicago back ten years ago this year.

Made 100 million dollars -- extra.

Four.

Probably would have made 200 million worldwide it went to three while but I think the best example of what can -- is two years ago with the King's Speech is that movie -- -- how much would that have made two cents -- -- the Oscars -- ended up with 400 million world -- how to -- you know way any and all star cast I mean it was a great movie don't think.

I mean I wonder how much it.

Does it get because it won an Oscar and how much did get an Oscar because it was good and that's why it's making money right that's hard to define but I think once -- in the Oscar Reena yeah you have to be seen as the film because we -- treat it like.

The other Super Bowl the one -- Hollywood -- are our comic cultural gods and we have to see these movies and that means ticket sales.

Now are you sure that's true because we -- on Twitter and FaceBook when we asked -- fans you to what do you think are you more likely to go see -- -- they got hysterical I mean we had such an -- of battle site -- -- I'm not gonna -- -- -- night -- needs what I'm gonna see -- see what I want a seat but no there'd there'd.

There incur all of our Smart as what what are twits fabulous and don't my viewers later went up -- Rosie is that those.

Twitter people are because we can see the data look the artist last year right made.

Well over a hundred million dollars.

Dust in the US but come on it -- how much money would that have made a black and white silent film without the Oscars I guess I've read this year's picks what did you like.

My personal two favorite movies of the year are beasts of the southern wild and life of -- dating one of the marks where would best picture I think it's all about Lincoln this year really at Lincoln had the most nominations and 75% of the time historically that wins best picture.

What are fantastic what -- men have lacking in leading get that director nod and what's the -- I mean he just in.

Made it big early with -- -- Hunting -- -- they won't let him back in.

I think.

Looking at that category they just decided to go very artistic they live in Michael panicky via the European director and they went with the beasts of the southern wild -- this -- incitement.

There was just no room for him I think was surprised that piece of the southern wildly here did you know about that now had had a lot of bias and and we knew it was a major -- it did much better today than most people.

-- thirty surprises for you.

The fact that little with the engineer Wallace the nine year old from -- got nominated out well excitement no idea how to get us I was like forget it -- -- -- -- Jack -- can really.

That would be incredible what do you think what was the biggest -- anything that was the biggest surprise out there what.

The other big surprise of course was in the director race with Kathryn Bigelow not getting nominated yet why did that happen well.

Personally I think it was because they kind of -- been there done that with the movie.

But there are a lot of people who think the politics here are play a role the -- depiction of terrorism.

Meaning that torture -- against the suspected terrorists the backlash.

Yeah I don't know I think we've been having a political debate a lot but.

Let me ask about Oscar just because I know we're out of time this guy you have right here it's illegal asylum after 1950 right did you win this -- you -- does want this 125000.

Dollars it's 1946.

It's rare that they come on the market before -- but now.

They -- for this I was offered 200000.

-- -- would you tell us what you paid for an area when he 5000 White House that was a good investment for you and it's -- -- -- -- very cool what did you tell me what you think is gonna win for best picture I think it's going to be Lincoln but watch out for silver linings playbook it could be the little movie with heart that takes down -- you have to come back this -- so much -- -- -- phenomenon we appreciate your -- are right.

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