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William Talbert reveals new ad campaign that’s capturing why Miami is no longer just a winter getaway
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Because sitting next me and I have.
Very nice gentleman William -- Britt the president and CEO of the greater Miami convention and visitors scaling just handed me your business card.
Miami super bright pink and it looks like it is that would have the dots is that -- braille and ground it and kind of second -- like -- that yeah.
-- -- -- -- -- -- -- -- -- -- I'm from Florida and Bahrain Miami 42 years ago and house -- Miami today let's see you know I have yeah.
Foxnews.com.
Bookmark here yeah and came up before.
It is eighty degrees and that's why people are dying in record numbers to land and here it is just ahead and Fox News and they can't get -- period.
And -- Jose Henry's right there on Monday Citi say yes yes yes yes I like.
-- Things happen and we've had record number of visitors.
Four for the last four or five years -- access.
New -- connector of the downtown.
Everybody knows us LP ten minutes is it's as -- as it's ever been a great new cultural facilities.
You know we have new marketing programs.
Lot of great things happen.
Tourism in mind is booming hell with -- -- nothing new marketing program beacon and.
We have thank you for asking -- we have a new program called kids so I am very simple yes and I think you'll probably show some of those pictures but.
There are unique thing to happen in Miami that don't happen anywhere else.
We think its -- landing light years ago while we have we have a gentleman who rides his bike to work.
Every day in a business suit on -- So it's it's it's -- my -- We have families in the Everglades taking airboat -- we have a lady -- probably gonna have the picture of the young lady in the art museum.
In a bikini.
Anthony it's it's is it's -- mining moment in our number of those and it works both on the -- Sayyaf on the vacation side.
And we -- really a in emerging cultural community.
Right arts and culture we've just -- the art -- show the number one art show in the world today.
-- death though is that the trend I think in Miami and I think of Miami I don't think of art I think I don't know what coconut drinks and sports -- -- we do it today.
-- -- in thank you blend in in early December we had the art Basel show Bob Basel Switzerland.
Which is now the number one art show.
In the world in Miami in December so it's an emerging art and cultural.
Community that I think we're being recognized for not because we say it is about because the world -- there.
And people are coming to Miami year rounds and -- -- they just brought that up its year round terrorism.
So not happen it's when we -- to have our seasonality and also in the summer for instance.
When it's summer and in Miami this winter in South America.
All right now and so they come to Miami in the summer because it's -- -- you know once again it's.
Eighty degrees in Miami.
And basically for a lot of the year it's warm in Miami and it's cold everywhere else own but it's incredibly easy to get to basically -- new airport.
I knew it -- connector to downtown.
Cultural facilities on the day and you hotels.
And how many hotels are planning we have 45000.
Hotel rooms friends and hundreds of hotels and.
Luxury hotels.
Mid service hotels -- actually at a hotel you have you know we talk about the economy.
Tough economic times we've -- hotels.
For the last.
Ten years.
We battered air service for the last ten years.
So while American Airlines has expanded -- -- our land is our number one carrier.
75% of our business comes through American Airlines they've added service.
Planes.
Cities.
For the for the last 44 actually for.
Forever and 75%.
Of the visitors who come to Miami come on American Airlines and American Eagle.
Now it Miami.
Is the economy there isolated from what's going on in the rest of -- -- -- that the housing market today an aging population.
It it it is it's.
It's one of the top vacation destinations.
In the world half of -- business is international -- 50%.
No other US destination has half of their business so we've never we've not really been affected by the economy.
Because the -- the world you know South America is absolutely bone so -- -- -- That's good -- both if you have not been affected by the economic Craig well we have we have we have hotels that they had various price points.
We become a bit more of a luxury destination as you would expect.
Some of the top places in the world but there's also you go to Miami and beaches dot com gave me an opening here our website has -- -- hot deals and hot dates.
Miami and beaches dot com one word.
You can see those and.
You can see the temperature still eighty degrees in Miami -- we have -- February chat.
Where.
People right here when is anyone listening wants him out of crime rate is and the crime rate -- let it it's it's virtually nonexistent.
And years ago actually twenty years ago and had been been there at the bureau for over twenty years that there were some safety issues that have gone completely.
The -- -- -- situation being mini 323 has family there -- people on the Sunday huge.
Bond -- he adds I don't say yes I don't -- People might not -- -- but they're not sorry big mini gods.
Must not -- -- fired on the brother lives in Miami.
But for me just to darn hot in the bones are huge so that would be yeah that would be to -- about that's right.
You know we have 25 miles of beaches in -- I'm I just and -- and by the way.
It's it's a Miami thing to look at where here in New York there's a pool Friday and union square ask you we're having this campaign I read about it -- incredibly with -- -- it was.
We had more fun doing that than just about an always nice today the -- not there today not today with a visit to the come back next year maybe you -- line.
Yeah very flat -- go through some numbers of people can see -- booming -- and business in Miami a record twenty point seven billion dollars in visitor expenditures.
In 2011.
That's up 10% from the prior year when one billion dollars in spending and it's huge.
Then -- and nineteen point three million passengers.
Going to be it -- international airport MIA also in 2011 countries and yet I was up 7% from 2000 yet.
For the hotel business thirteen point one million hotel room nights were sold.
That was up 9%.
And also overnight visitors grew by just about 7% to a record breaking nearly thirteen and a half million people.
So can you.
This is these numbers are -- for 2011.
Do you expect two -- in twelve shall rise of China hasn't done a you have it doesn't put numbers are well aware that there is this does anybody watch in the shelf.
All I think we're -- They may be -- breaking news here yes -- we've had a record we're now ready to officially announced that.
But for you yes we've broken all of the numbers you just -- not hate -- -- -- Because it's easy to get to everything we -- global community focus and by the way at the end of the day but you let me incident right this is -- and I -- -- to that Fox News.
We we've added jobs for the last three years and hospitality.
Because of because of these numbers of -- -- to come.
And spend money we have some incredibly.
You have the itself mining program but we have what's called Miami temptations -- -- in February we're launching.
My name shot Miami month.
We've had.
Bomb on Miami's bomb on Miami spice month Miami attractions month I mean museum -- we call the Miami temptations month.
Unique marketing programs.
We have eight have -- months covered so that provides not only opportunities.
For our visitors.
But also for our residents to experience the great community we have called my name.
All right thank you and stuff maybe we can.
Set up a story in the future.
And in the meantime where people go for more information on in my community -- dot com one word Miami -- -- dot com yeah they're nice anonymous or anything there you go -- look we look forward you returning to my how I've been there.
Countless times.
Thank you so much William and Calvert.
For coming on the CEO and president in the greater Miami convention and visitors bureau and.
