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Corning Senior V.P. Jim Steiner on how the company improved the strength of its Gorilla Glass used in many electronic devices.
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Who doesn't like to us.
Smash things right guerrillas -- the bank -- hence Corning's Gorilla Glass to review every year.
Here at Consumer Electronics Show we have done -- Gorilla Glass demo and that is where we.
Throw things ought to of course the Florida we jump all over weak pound it as you can see this was the one from last year where they -- Gorilla Glass -- And they hope the whole point of this is that they've made this super strong blast and you could -- with anything possible and it's simply does not.
Crap that is the one that does crack and then of course you put -- The Gorilla Glass that is absolutely stronger and simply cannot be broken it has become like huge seller for Corning.
They are now in a billion devices and no matter how hard I tried I'm pretty strong that you try out bonds as you guys know.
I could not and I also -- it on the ground jumped all over it but now Gorilla -- three for -- it's become a huge revenue stream of the billion dollars plus.
We're joined by Jim Stoddard who's in charge of specialty materials at.
Corning Ecstasy -- a little this is exciting -- come out with Gorilla -- three how is -- different better.
And how it's a strong and.
We have so what we've dealt with Gorilla -- three is we've for the molecular structure of the blast and even stronger.
And what it does it's it's much more resistant cracking.
It won't scratch.
If you do scratch and it's much more difficult to see it.
And after it spreads.
It's much stronger -- demo here I am let's keep that in mind you've got phones that everybody drops at one point or another and what happens you crack the glass totally annoying but.
Let's get the jump up here.
This is Gavin okay what did you want.
-- -- well it slipped out okay 135 Grahame ball and it's made up let you steal.
It's gonna slow it down to.
Plant upgrades not the core competitive material amounted to look like a found that the -- out here.
OK and you say never.
It does that -- correct okay oh I would say it right.
-- just just for fun we're gonna show you what happens when we do the same.
Test and aluminum but we've we've racked up three times -- about three times -- This.
Is a piece of aluminum.
And you can see that big -- we aren't you see the big -- and you see that.
So a lot of people that doesn't make me feel that -- -- and plates of cars -- of eleven but it's correct.
Okay now this is Gorilla -- three -- again wrapped up three times per basic.
It -- two times.
-- -- -- I'm broke out this mass all right so now what's the next step you -- -- thirty what 35 different names and brands everybody from Samsung he wore an apple.
You're in what else -- a summary of 35 different brands we know our were designed and over a thousand devices.
-- for the first time in 2012.
We sold over billion dollars in -- that's that's great terrific milestone for us fastest Disney business according to ever get to a billion dollars.
We think that next wave of growth for us start with funds' want to -- there will be plenty notebooks.
So these are two examples of -- notebook and still look -- think pat.
And -- as they dealt pockets of people and and it's just spending civil does a pickle ball they're they're not.
Drugs in the home I think -- is a lot of different form factors.
The -- for example.
You can use this either at the PC or as a slight.
Hours of sleep that you can pull that up and you've got the class contractor -- rabbit about to that's here's Barack's effort now if you would help books is.
-- pick up like this yeah you did very strong -- also.
So little demo for you always want to break last time.
I'm gonna let you do that affect how -- Jack is right -- obnoxious I like to do this absolutely not -- papers -- percent of the glass.
OK so this is we've locked up the looked like up.
Look like eight notebook OK and I'm August 2 disparate first but few flights that.
Said Brooke -- very useful for this year so.
Just -- it end and it Burma cracked out Jun oh right there I didn't want to -- I guess is what how I've seen this on many teenagers phones -- and it's so you get what you.
What you have and it's the very weak edge you can hear me crack it just by President Obama finger all right some gonna let you do is okay step on that cannot just got -- that was CD NC that.
Now -- Not Gorilla Glass this is guerrilla -- and I know it you jump on act.
Look -- to I had actually Gloria trying to do the -- -- on it early and get at the -- -- You're not gonna break it not others that as I used to -- -- I have put some -- I'll just look at that it's not happening.
Break it showed a crowd here that we kept their birth Nevada down but it -- have -- -- up everybody thought it was like I can't believe he's doing this but.
It ain't happening it's not a dedicated their -- I have to tell you about so.
Well -- -- -- -- -- because dividend by health but Jim you know as you look at this as part of the business.
There is a slowing of the economy you are global with his specialty materials -- -- they are -- pocket of strength that you can point you somewhere on the planet.
So we've seen over the last five years is huge expansion of -- from nothing 700 million phones over a hundred million -- -- -- -- to thirty million notebook salt per year.
Not -- touch today about 2% of the market if this grows to a 100% don't know books it's a whole new wave of growth.
But is it Asia is how did -- everywhere and that's stuff here's the strongest area just down for us in this market it's it's worldwide gross -- US Asia Europe the penetration touches happening -- do you think that that the slight clarification since the fiscal play dates.
Has come and passed helps with some certainty about argue that's hiring.
-- for us in guerrilla business we actually had a tremendous fourth quarter we announced that a couple of weeks you'll see a very strong.
Fourth quarter at a growth so we didn't see an impact of that again because this kind of -- -- -- well.
They're a billion different devices not about 3540.
Different brands including the big -- Samsung -- all of -- so.
Jim Steiner waste your three we'll see you next -- appreciate your support or -- -- we have a Gorilla Glass yes.
That is how Bobble head of its -- because it's so much sexier than lower Corning and by the way what about that I got guys these you know let's.
So -- got to see your try to Jack see you we salad is -- back in kicks off.
Her stopping her river again I think -- -- what is the Irish get updated as often pink sneakers you you -- your salary yeah.
-- great work today thank you know what Dominique plane had a you know -- that would never break for.
It just in case -- I don't.
