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Samsung Focusing on Enterprise

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    Samsung Mobile chief product officer Kevin Packingham on the company's devices.

  • Duration 3:14
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Just curious make -- and chit -- -- 2012.

The year the Smart -- in Samsung's enjoying major sales of its galaxy products.

Detect died in a fierce battle with apple predominance in mobile -- the kind of thing that may be sitting -- your body just -- -- bigger success yes presents -- mobile chief product officer Shibani.

Hi guys lower I was Samsung wanted to splashy -- -- here at CES there -- one of these mega technology companies make everything under the sun from digital -- -- -- -- species.

Old -- high definition televisions.

And they've also -- something new in the last year or so they created an entire new category of devices.

And it's that avalanche we did he -- we're joined now by Kevin packing and he's Samsung's mobile -- stop this -- thanks for being on Fox Business again this year morning.

Nice to see SF let's talk about why.

-- this Samsung it.

Tablets is essentially a worthy category that you're so focused on this here.

-- -- -- to that we call the -- about what we believe does that consumers and business users are looking for a larger format device it's easier to zoom in create content.

We have a -- stream and so we introduced this category last year.

Here in the US with the know yet -- -- big -- -- -- here at CES and this year we have a note to.

Which is revised version of it with a larger screen and.

And I must say that that's sort of the that's the cultural jargon that's now arm -- -- battle it's added that that's and some created.

House -- -- you're starting to focus on enterprise business customers and I had an opportunity actually to see.

The brand new black player Barry -- last night and they are amazing they're trying to.

Apple on that space why do you think the year also going to be able to -- the plane there -- Well tips and we have a specific focus on enterprise this year and so we create a program called Samsung for enterprise.

-- -- support almost three or fifty different IT policies because we know consumers are taking these devices in the workplace now.

And -- CIO in the IT manager have to create a -- to allow those devices that's why don't eat in Thailand and yet on exactly it's only three secure.

We wanna support those like team enters as they tried to allow their end users to create free and whatever Simpson -- they wanna work.

And very quickly connected home also and other big focal point for the company.

As here.

Wrangling with apple and and a legal lawsuit I mean are you distracted you feel like.

It could kind of derail your focus as you're trying to pursue so many different areas like connected -- But the great thing about the portfolio approximately -- Samsung -- we have -- -- and we do believe that.

Consumers and business users want to have a variety of devices available through -- -- you -- the camera earlier.

We have the note we have mr.

regular hand held devices and we also have the tablet devices and laptops.

And then in the distant that would mean a lot announcements here at CS around our televisions yeah and so now you can take all those devices and integrate them and have a very seamless experience -- -- can take content.

On one device and make it available on any of your Samsung products because they wires this seamlessly connect.

A family of devices that can I ask Stanley company.

You could say right Kevin packing and that -- Samsung mobile product officer thank you very much moving up and saying thank you.

Right back to get in the studio much about got and they just out today thank you.