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I'm gonna go now to the Consumer Electronics Show in Las Vegas Al -- Regula -- who now.
With laptop magazine he is that.
-- any buzz about apple working on a less expensive phone for the China market.
Yep gathered that there definitely is it's sort of ironic that we're here in the middle of the Consumer Electronics Show you have all these companies spending millions of dollars and one of the biggest.
News stories out of the show is about apple who's not here.
And that's because there's a rumor that they're working on a lower cost iPhone that will sort of diversify their portfolio.
And in the past a lot of people sort of wrote that off but as they feel more pressure from Samsung there might be a lot more credence to the -- this time around.
-- we think that the Smartphone is the most important new product in the consumer world in a generation.
It's selling all over the world since you obviously huge deal and the primary fight is between Apple iPhone Samsung the galaxy.
Make it looks like Europe China in the China market and certain perhaps the most important marketable.
Apple wants to get back not necessarily on top but sort of become a more major play.
And I hear that maybe this new -- if they do indeed come out when it could be down to a hundred bucks took off what are you hearing.
Well I yeah because there's a lot of pressure on them to pick -- -- -- subsidized world that we're -- moving into if you buy an unlocked iPhone today at 650 dollars.
But when you have carriers like T-Mobile coming out with a new unlimited plan but it's only four on subsidized phones.
You that total cost of ownership is really important so but if apple does come out below cost -- -- it can't just be cheaper -- they're gonna have to differentiate in some way you know whether it's in terms of color or or design or even like poking up into new trends like.
-- -- Yes yes exactly.
Mark the -- we love it when you're on top of the stuff we appreciate being with us today I'm gonna cut it short struggle breaking news orbit thanks so much -- -- --
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