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Former NY Yankees Public Relations Manager Rick Cerrone on the formula to a successful Super Bowl ad.
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-- been blessed this -- -- overbought companies are shelling out top dollar for a chance to run an ad during the big game.
The price of a 32 commercial hit a record high.
Four million box that is a whopping 133000.
Dollars a second we love map here.
But not all the -- had come out winners he won from last year that ranks up there.
I think it's one of the worst.
That's that's -- confidence in combating the ever since it went cars dot com.
And compared gas mileage using them side by side comparison tool enough that this one will be great.
-- -- Yeah.
They thinking so how you avoid a multi million dollar mishap like that one we've got -- around branding expert and former.
-- public relations magna.
First of all.
I am I alone I mean it might -- I have that I thought that was.
Oh really painful you're not alone because yeah the -- index.
USA today's.
The Super Bowl commercial index rated that very low.
But the funny thing about Super Bowl commercials one year later you just showed it again I -- just got a nice little bump that they weren't expecting I guess what do you think people rushed to the site went to -- -- wanted to write a product result today yeah you're really -- -- -- refusing and that's why they re -- agencies.
And are going with a different ad agency this year -- you're gonna see something very different.
Who cars dot com this year so they're getting back in the game back of that.
And they're back in do we have any idea what kind of -- they're doing has -- -- anybody around I've heard is that it's going to be more what you'll get what you get from the service.
Which was very unclear some information and yeah -- -- -- -- is generally a good idea that doing everything not leave your house humming that song.
-- godaddy another one -- clouds spot was one last year I don't know we have video of that that was that another when the.
-- a lot of really that would go daddy's back again with two -- bringing back Janica Patrick.
Who was the star of that -- but this year -- Bora fell into the next.
While okay -- -- going to be a winner.
Why why was why was it not a winner last year.
Did you see it down.
-- -- -- -- -- very stiff and the messages you know what are you get from godaddy.com.
With with from that ahead.
It just it just it didn't it didn't play well with the audience and was not memorable.
I think right reason they don't always do half naked women and and it isn't that their formula and no one knows what godaddy has that this is sort of like they're standard well.
It may be entertaining and it may be titillating but it doesn't get you go to the site it didn't initiate.
It what what they needed to initiate.
In -- today's world you can't just -- Reinforce your brand like the old Budweiser ads with the -- -- -- I love my Budweiser on very secure with that they can get you think that's a good one.
Well no I think Budweiser is going in a completely different direction now they've got four to six spots -- they might throw in a branding when there.
But there's their their market share is down so what they're gonna do is -- partnered with Jay-Z.
For their head and they're actually gonna sell one of their was smaller brands black -- a craft -- higher alcohol content content.
To a more urban hip hop audience anything that's gonna work.
I think it's very risky -- the super ball but.
You know it's almost -- -- at four million dollars a pop on our -- yeah our remember.
They have a multi year they've got that they've got the they're also paying for -- brand exclusivity but they've got multi year so there's ways that that number comes down.
And remember one other thing Melissa it's four million dollars to CBS for the ahead.
That doesn't -- in the cost of your talent that ray wood in the -- break it to continue the agency fees the production fees that's why some people that don't use.
They get away -- not using major talent.
Are there are the real wasn't -- Absolutely.
Absolutely worth it because it's the Super Bowl.
Everybody all eyes are on it even if you have a bad dad yeah you know how bad it could send your campaign off of a much larger campaign off.
To improve a very bad start.
But you know.
A lot of -- at -- -- got my I years from now what what people think it that I asked if they -- they just -- -- -- and nothing -- -- -- -- -- -- -- and basically -- -- would think that animals can do incredible things here and that all women are gorges.
-- how are you -- two threes are battling -- figure out which are I think my dream vacation as.
