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Rapper ‘50 Cent’ Takes on the Business World
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SMS Audio CEO Curtis “50 Cent” Jackson and SMS Audio President Brian Nohe on the company’s line of headsets.
- Duration 6:29
- Date Jan 8, 2013
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SMS Audio CEO Curtis “50 Cent” Jackson and SMS Audio President Brian Nohe on the company’s line of headsets.
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-- Butler showed again that we're looking at the markets but here in Las Vegas at the consumer electronic show as I said entrepreneurs.
Business leaders.
And celebrities how about if we got all of that bundled into one person.
It up first on Fox Business interview Curtis fifty cent Jackson who runs SMS audio.
And the president -- -- that's audiences -- -- -- companies Brian Kelly good to see let me trailer out here fact that it -- -- to.
The current with us last year and it -- -- a lot of our viewers were really struck by the fact that you very much an option can hurt you want -- I want people to know this because it is really important.
You first get it just endorse an audio company had phone company -- -- fell through and you thought why not just make my don't have control over.
-- say that a lot of times artists so.
And bonds doesn't license agreements the start out the way they intended to start and this is did diet high in audio products in.
At the tail end of it they end up once and Dolly abuzz -- airport.
In this is because it relates to dissolve -- and accompanying along that -- in Houston in keeping with the way that started so.
This place -- -- -- I'd only be assisted in the high quality products.
If control them right I mean a lot of people sit there and several what.
What what are rapper really know about running a business what is the most important think you've learned in this past year since we last spoke at CES for the most of.
What they -- lending and home buys who business involved in this is being -- -- -- No quality people -- -- goods as a character that does give responsibilities because multiple tests to have to actually be dealt with.
And specifically US cement by -- he's been.
Amazing that he's actually -- quiet -- -- the of this company's common in.
Actually execute everything that was in my vision for that's the message.
Brian what's it like to work with fifty is he.
You know I know we sitting next year so what are you gonna say that.
Is he is he -- top business leaders he's sort of not president -- I'm I'm shooting the video -- I'm busy right.
Now none none -- one of the great things about this partnership has been that he's made himself available any time we really need him and he stays really involved in the the initial stages of what we're developing you know in terms of what we're doing in terms of marketing and promotional efforts he's about don't know on a regular basis with the so it's terrific you know it's -- -- the reason we have to do it inside this office is because they're such a gigantic crowd were people with about one -- Curtis but.
Let's talk about what -- real excited about and that is what I I think is an expensive pair has found that about 400 dollars but.
This is a wireless have found let's show it right now tell me about this.
-- the Maki part of pessimists audio -- has said it's.
Wireless.
Actually has sent the uses that technology is the sixteen bit lost this -- -- nausea allowed to be fifty feet away from -- single source -- music.
As of baseball's the -- in Hawaii.
On.
On board.
Equalize the system and it allows.
For me that wanted to them the main characteristics that product was by -- -- dad broke so many.
Actually has this in the past -- in a bid up ahead this specific.
-- -- -- -- that allows that to be more durable where at least.
Manufacture front of -- manufactured in China and factories.
You're now a guy who when you make a decision about hiring good.
The microscope is on -- -- a lot of people talk about hiring in the US hiring back in America -- eventually do you think you will make a plant here in America well.
Maybe the -- it you know right now as this exciting and it's actually ads.
Products but this thousand -- move forward progress in you know -- in.
-- -- possibly in the future you can actually.
He's dead.
Platinum to -- businessman I mean you you got to do what's right for the company.
What does a rapper bring to sound quality and a lot of people who don't understand -- think it's just somebody yelling worse yet what.
Specifically about your -- do you bring to -- had -- opportunity.
We'll hit -- music is.
But John good news in the utilizes all -- -- on news that will have samples and -- from country music from classical music and jazz.
And he says that's all right -- -- specifically for hip hop music is just.
Often at best possible sound quality because you have to listen to those materials to sample -- to create what.
Is actually coming out within your power -- -- so I wouldn't say I'm targeting that average anywhere -- an average -- it has -- Houston.
Good sound quality it's an audio file with these excellence that.
Ryan sales what are you expecting for these -- a 400 dollar price point.
But I -- sales have been terrific and we're now launched in over 45 countries worldwide.
So the overall volume in terms of units has been exactly on time projection for this year and we're looking to really.
Triple our business from this year incident next here and this year thirteen and fourteen.
Fifty you know.
A lot of people were thinking about the fiscal cliff but sometimes we in the media tend to think that everybody's worried about something and and may be talking to you as an entrepreneur and an entertainer.
How worried were you about that -- look at your finances you look at your tax rates did it change any decisions you make in your business.
Not really like I mean I think when you travel and does so much that like a part of I -- to listen why -- concept.
I enjoy that do so -- that I don't mind the united with the process that the that the new things that come again if Freddie -- so.
And and that evicted.
These days a happy that I just made the assessment Ki -- -- it.
Finally really quickly you're an investor what's here -- your favorite stocks are our -- certain sectors I don't actually have I'm I'm.
Watching the game up.
Barack you're all cash has validated step back and look at C was going on personal -- up.
It and I tell you get the best possible vice those areas in -- I still look at -- might they might not know exactly what's going on but good.
Advice that they could take a breath back Brian -- Curtis fifty cent Jackson thank you very much.
Okay 400 dollar -- -- two separate that out about -- I got a test them out but thank you so much guys good to see you first on Fox Business when we come.