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AT&T Emerging Enterprises President Glenn Lurie on how the company’s apps helps customers set up a home security system in a more user-friendly ...
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Welcome back to Las Vegas and the consumer electronic show we've actually migrated to the palms hotel.
We're AT&T has its developers conference but perhaps the -- -- news is that AT&T.
Has just unveiled an entirely new business it involves gadgets like these.
And here to talk about what it is that they're doing going into a whole new industry -- -- is -- if I was president of American enterprises.
-- security -- in home security so you know as a company the size of AT&T 130 billion dollar company we're always looking for new adjacent businesses.
And we look at home security PC that's kind of -- those kind of hold him as a group business settling down a lot.
We've now gonna go -- and launched the first all IP based offer ever in the last and what we're excited about his it to wireless centric offer.
So all these devices you see here in your home will be wireless.
As well as inside the controller it's wireless so what can I do for my desk at work.
First security in my -- pretty much anything you want to know what you're gonna look in your home with a camera -- -- -- you build -- change your thermostat.
If you want to lead in your pet sitter you -- unlock the door and turned the alarm off all from across town from across the world.
Women can neither -- any device so he can -- from Smartphone you can do from a laptop can do from a tablet.
We wanna do is basically get customers freedom to control their -- freedom to basically.
Run and be in charge of the Digital Life well some people would say you guys are leaving your core business of wireless telephones.
What do you say -- -- because the -- of the world are out there being that he's there are home security companies that make calls Smart that are out there right now it's intended to very fair point -- I would say we've done this a lot AT&T is a very innovative companies looking.
Our TV offering right.
We've got a boom when the TV business -- I said wait what are you doing in U -- has become one of the most famous and well known and well respected -- businesses out there.
In this particular situation what we've had to do is because you're gonna run this wireless and it's -- wireless offering it was really synergistic with our wireless network.
With our broadband assets and reality was we wanted to bring something in the lead the whole industry which is what we're doing.
So what's called Digital Life you'll have an out.
And help will be after you took this is what I will then come on and talk about if I'd want to change things in my house is an academic trawler off from there.
Yeah so what we've done is built and happened and I see an app I mean -- and all the different OS as to whether it's IOS and android or.
-- whatever you'd like you would build an additional five C can do it on any device you life and that path will be in the window.
To -- digital life and -- controlled except programs alerts whenever you'd like to do.
OK I want our viewers to know that this is the guy who.
Made the relationship with our -- really happened okay.
So for years he worked with Steve Jobs and company to really encompass -- AT&T.
What did you learn from that experience that you believe won't make you more successful with Digital Life well I think I think.
Anytime you have a phenomenal partner like Apple's been to us.
You've got to learn from that partner and I think what we've learned is is that we've got to go out and be innovative all the time we have to go out and look at how number one.
We create customer experiences that are.
Flawless and seven point effortless for the customer and that was the whole goal here was how do we make something that.
Seems complex right wiring your whole house in this case.
How many wireless system and your whole house.
That's gonna -- to control these things can be intimidating.
Our goal was to make it simple and easy I think when people see this -- and see what they can you until it easy it is to set up and use the going to be blown away.
Okay you can unlock the doors from your desk at work that much time or -- that benefit our fiscal and thank you very much business and there at AT&T went.
