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The Brains Behind Your Smartphone
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ARM Holdings CEO Warren East on how the company’s microprocessors help run tech gadgets from smartphones to tablets.
- Duration 3:08
- Date Jan 8, 2013
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ARM Holdings CEO Warren East on how the company’s microprocessors help run tech gadgets from smartphones to tablets.
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This company's product is in about 95% of Smartphones and tablets out there -- you may not be all that familiar with the company's name.
Warren east is the CEO of arm holdings and he's joining me now for -- fox interview.
Things -- being here.
Why I want to start off by certain having you explained it Lehman's terms what exactly arm doesn't how whole year is so many products and a lot of people don't know what your company does.
Right so we supply month for prices to designs to chip companies.
Chip companies -- -- designs in today chips sell them to the sorts of companies that building the consumer electronic products.
Today and the microprocessors.
Is the brightness based products that policing is get Smart turns -- they need.
They need brains and that's what the -- crisis.
The man behind an -- and expenses Smartphones and tablets yeah they happening and it isn't this month things in tablets nice is that full -- the products an exhibition on this.
I talked about your -- -- to market penetration 95% Smartphones and tablets.
How do you grow from here what's happened next stage next our -- and that consumers will start to see in their homes and their -- based on what you're doing.
Now well I think -- seeing electronics becoming more and hold talks ordinary people's everyday lives.
And you know it's not face tablets that just one tiny little slice if you go into some of -- some of this them say they see lots of -- -- nations security.
Behave fines of -- massive screens.
On this lots of digital content floating around these products and of course what you don't see -- it'll look like -- -- -- behind.
On line data has been around and a metal needs -- processes as well say.
What was -- very well night to being Smartphones and tablets and about 50%.
Off a -- chips actually wind up in Smartphones and tablet.
-- -- you know the rest of -- girls everywhere else right you also have good relationship with apple.
And there are some hours out there they could possibly replace Intel in in -- -- productions.
Is that something that you guys are you thinking about.
Can talk about.
Well of course we counsel -- specific.
Customers back.
If you look at the functionality that he see the functionality of -- Smart thing in the tablet you know.
It's -- becoming very blew it right now and as you rightly say -- -- the month prices that behind.
-- deal with the little small things tablets.
And say he sees -- guests and another time the full time that -- this thing product.
Very quickly before we go is everything's -- be Smart and there's an there's such tightening is being too Smart and parents at ninety that's actually means it takes credit.
No I think it's great that what what we need to do is make the technologies nonsense says that he -- -- People to deal.
Say -- make make the products.
-- and that make them use that's not listening to music building our warranties CEO of arm holdings thank you very much here that's.