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Dish CEO Joe Clayton on Hopper DVR service and comments on the lawsuits over ad skipping.
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A year ago satellite TV company dish shake up the Consumer Electronics Show by rolling out -- -- -- DVR that automatically skits commercials customers love the idea but the networks from CBS NBC fox understandably.
Hate it.
They filed lawsuits to protect ad revenue to dish back down.
Hardly was claiming that the first on Fox Business interview with the CEO -- slid.
Yeah you know what I have to tell you remember at last year we showed you this -- This is the hopper sort of -- you could see it up here on the wall for dish -- -- -- they say.
You -- have your TV anywhere you look on the back and it said dish hopper.
Basically what it it allowed you to do was to move your DVR whatever -- DVR to any TV -- they that it worded.
-- shopper with sling.
OK let's see what arrows are gonna be -- it discover this -- from the networks where you're writing.
Because it on Fox Business like Joseph Clayton CEO Dennis highly thank you so much solid -- actually -- so -- it is the hopper but it.
Of course what we talked about last year.
You guys are just -- -- to the end degree yeah.
Yes we are.
-- what we've done here.
Big hopper which was good in the home -- things like primetime any any time now.
Hopper was laying you can take -- anywhere on the -- in an airplane at a car.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- Get your content with his joke about sovereign itself became available you unveil that on Fox Business -- -- CES -- became available in about march what's the adoption -- to customers up hitching up about fourteen million songs we've not now have over two two million -- rejoice in the market place and growing -- -- -- okay.
Let's show the -- with the slang I walk over there.
The important thing to who've been out is that -- that -- absolutely hated this.
Lawsuits including remark company fox at CBS as well you -- you have Les Moonves of CBS famously say.
How does Charlie or get your chairman and expect -- to produce the upside without commercials because of course the -- revenue creates quality programming that what's your response to them.
Well let me -- I'll listen to the consumer wants is what I said.
In the economy that changes.
Technology changes your competition changes the consumers' tastes change you better change.
So we believe that we are following what the consumer -- like mobile entertainment.
Consumers not making a gradual shift to mobile it's a full blown sprint.
So given the consumer what he -- you want to.
Robert long domino effect that's pretty good winning formula for success argue to fight the lawsuits -- eventually is there a chance she doesn't even -- we'll settle.
-- your you know the broadcasters our partners.
We want a good relationship.
With the same time we want to provide what's best for the consumer and I believe they'll be a meeting of the minds that are appropriate time -- and -- us.
We'll see about that but we'll let -- -- wet pet we've got a demo yeah we've got might not -- system sorry I'm here.
She's -- nationalist movement can't -- anywhere words.
With a nightmare and that includes -- a little bit about how fast and if a user friendly.
Our department of the program and -- -- zero.
Go ahead it.
Build what we got to be here first.
But explain what she's doing okay.
-- -- She's going through making it easier for people to find their content.
And over 151000.
Different.
-- -- capabilities -- so we're trying to make it easier it's simpler to use.
Okay now here's a whole lose.
I don't wanna jump that some might -- my -- -- the television set on the wall here behind her exactly.
And basically what we download that -- From the TV -- in the -- Onto the iPad.
And then you can take that the contact with you if you're flop for the -- goes back to the East Coast for some meetings you can have your fox favorite show opens his -- favorite -- it would get.
-- what question to -- -- I don't.
Let's let's -- -- or the fox lawyers do have a point you know you want quality programming so that you'll get more subscribers.
So you don't want to -- back good news at least the Goldman right that's absolutely correct list.
Well I think we need to do is about to use the technology.
To make the commercials -- Russell -- specific segment of the community.
A family of four what do young kids probably -- peppers commercial but not a Viagra commercials for example.
We believe we can use technology to better segment that market to make -- more efficient.
And economical for the broadcasters while the whole point is it completely -- gets one last quick question you now have a lot of bandwidth children.
There's opportunities everywhere I offer you got this bandwidth that you guys have bought the wireless spectrum.
It's now worth twelve billion to bottom for three billion what not -- sell -- -- -- Verizon or -- -- -- something really didn't do -- wireless network.
Once again you follow what the consumers doing in their move into the arms as we want to offer wireless voice video and sell it.
That's not -- -- how about at DirecTV merger is that gonna happen is not a joke there's a lot of speculation you'll have to ask the pundits.
Not second tried Joseph -- first on Fox Business CEO -- once again.
They are continuing to disrupt technology as.
As they do.
Confidence that it do you guys in the studio art and Liz -- I want little hopper right they're needed and a little small one next year I have to thank right.
Yeah -- -- and great interview first.
Hi thanks for that great interview Brian I don't know -- are as well good job opening up.
